Halloween Candy Multipacks: Shrinking in Size, Not in Price

Friday, Oct 31, 2025 4:14 am ET1min read

Halloween candy multipacks have shrunk in size by up to 17% without a corresponding price decrease, with major candy makers Mars Inc. and Hershey Company citing changing customer preferences. Cocoa prices have doubled in recent years due to poor harvests and small-scale farming operations. Consumer advocates are calling for transparency around the practice of "shrinkflation."

Halloween Candy Multipacks: Shrinking in Size, Not in Price

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