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Hailey Welch, widely recognized as the "Hawk Tuah Girl," is set to be the central figure in an upcoming documentary produced by Bungalow Media + Entertainment. The documentary, titled "The Truth Is Actually More Bizarre Than You Think," aims to delve into Welch's rapid rise to fame, which began with a viral street interview in mid-2024. In the interview, Welch responded to a question about a move in bed that drives men crazy with the phrase "You gotta give ’em that ‘hawk tuah’ and spit on that thang!" This response quickly went viral, garnering over 9 million views on YouTube and catapulting Welch into the spotlight.
Welch capitalized on her newfound fame by launching a podcast featuring high-profile guests such as billionaire Mark Cuban and exploring various entrepreneurial ventures. However, her journey took a controversial turn in December 2024 when she released a memecoin called $HAWK. The token briefly reached a market cap of $490 million before crashing by over 93% within minutes. This incident sparked allegations of a crypto pump-and-dump scam, with investors losing millions and subsequently filing lawsuits against the token's creators. Welch herself was not named in the suit, which targeted web3 launchpad overHere, its founder Clinton So, the Tuah the Moon Foundation, and influencer Alex Larson Schultz, also known as "Doc Hollywood."
Welch's team maintained that she did not sell her share of the tokens and that no influencers received free tokens. Despite this, the controversy surrounding the $HAWK fiasco has drawn comparisons to other celebrity and influencer rug pulls, sparking calls for legal accountability. Welch issued a statement expressing her cooperation with legal teams representing affected investors, although the statement was later deleted. Her return to social media on March 25, with a video poking fun at internet rumors, has reignited discussions about her role in the crypto scam and the broader implications of her actions.
The upcoming documentary promises to provide a comprehensive look at Welch's journey, from her viral moment to the present day. Directed by the studio behind the acclaimed documentary "Cyber Sleuths: The Idaho Murders," the film aims to explore the impact of her viral "hawk tuah" moment, the intense scrutiny that followed, and how social media amplified both her rise and the controversies that ensued. Welch has hinted that the truth behind her story is even more bizarre than what the public has seen so far, sparking significant interest and anticipation among her followers and the broader public.
However, the announcement of the documentary has also received intense backlash from some quarters. Critics argue that Welch's meteoric rise was accompanied by significant controversy, including allegations of a crypto pump-and-dump scam that reportedly defrauded her fans of over $2 million. Many believe that Welch should be held accountable for her actions and that the documentary should address these issues transparently. Despite the controversies, Welch's return to social media has been met with mixed reactions, with her first post in months reigniting discussions about her role in the crypto scam and the broader implications of her actions.
The documentary's exploration of Welch's story is significant not only for its entertainment value but also for its broader implications. It raises questions about the role of social media in shaping public perception, the ethics of online fame, and the responsibilities of influencers. As the documentary progresses, it will be interesting to see how Welch's story unfolds and what new insights it will provide into the complexities of modern celebrity culture. The film is expected to offer a nuanced portrayal of Welch's journey, addressing the controversies that have surrounded her while also highlighting the impact of her viral moment on contemporary society.

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