Gwyneth Paltrow Hired as Temporary Spokesperson by Astronomer Amid KissCam Scandal

Astronomer, a tech company, has hired Gwyneth Paltrow as a spokesperson after a viral KissCam video at a Coldplay concert showed two of its executives embracing. Paltrow was married to Coldplay frontman Chris Martin for 13 years. The company is trying to move on from the drama and has announced that Paltrow will answer common questions about data workflow automation.

Astronomer, a tech company specializing in data workflow automation, has hired actress and businesswoman Gwyneth Paltrow as a temporary spokesperson following a viral KissCam moment at a Coldplay concert. The incident involved two of Astronomer's executives, Andy Byron and Kristin Cabot, who were seen embracing on the jumbotron. The company is now focusing on moving past the scandal and has tasked Paltrow with addressing common questions about its core business.

Paltrow, who was married to Coldplay frontman Chris Martin for 13 years, appeared in a promotional video posted on Astronomer's social media accounts. In the video, she stated that she has been hired on a temporary basis to speak on behalf of the company's 300-plus employees. The video aims to redirect attention to Astronomer's primary focus, which is data workflow automation and AI-driven product development.

The video, which was released on July 25, 2025, features Paltrow answering common questions about the company. The questions, which were cut off mid-sentence, included "OMG! What the actual f-" and "How is your social media team holding." Paltrow responded to these questions with humor, stating that "Astronomer is the best place to run Apache Airflow" and that the company will now return to its core business of delivering game-changing results for its customers.

The move by Astronomer to hire Paltrow has been seen as a savvy use of media by public relations and crisis consultants. Mark Borkowski, a British PR and crisis consultant, described the use of Paltrow as "utter genius" and a way for the company to own the ridiculous nature of the viral moment. He advised that acting in a dignified manner and using as few words as possible is the best approach in such situations.

The company's executives, Byron and Cabot, resigned following the viral incident. The incident occurred during a Coldplay concert in Boston, where the couple was seen hugging and smiling before realizing they were on camera. Chris Martin, the lead singer of Coldplay and Paltrow's ex-husband, joked from the stage that the two might be having an affair or were just very shy.

Astronomer's decision to hire Paltrow as a temporary spokesperson is a strategic move to redirect attention away from the scandal and back to the company's core business. The company is now focusing on its data workflow automation services and AI-driven product development.

References:
[1] https://www.rollingstone.com/music/music-news/astronaut-gwyneth-paltrow-ad-coldplay-viral-scandal-1235394601/
[2] https://www.washingtonpost.com/style/2025/07/26/gwyneth-paltrow-astronomer-coldplay-kiss-cam/
[3] https://www.click2houston.com/news/local/2025/07/26/astronomer-hires-coldplay-frontmans-ex-wife-gwyneth-paltrow-to-address-viral-kiss-cam-video/
[4] https://economictimes.indiatimes.com/news/international/global-trends/us-news-astronomers-stunning-move-tech-firm-hires-chris-martins-ex-wife-gwyneth-paltrow-days-after-kiss-cam-scandal/articleshow/122918001.cms