Gwyneth Paltrow Addresses Goop's Growth Amidst Competition in Celebrity Wellness Industry
ByAinvest
Thursday, Mar 20, 2025 3:42 pm ET1min read
GOOP--
Gwyneth Paltrow's lifestyle brand Goop has raised over $140 million and has seen revenue growth in 2024, up 10% from 2023. Despite previous layoffs and high turnover, the company is undergoing restructuring to optimize EBITDA. Goop has several brands, including Goop Beauty, G.Label, and Goop Kitchen, which are all seeing growth. Paltrow doesn't view the competition in the celebrity wellness landscape as a zero-sum game.
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