Gumi Launches $106,000 Bitcoin Lottery for New Shareholders

Gumi, a Tokyo Stock Exchange-listed Japanese game developer, has announced an innovative initiative to engage its shareholders. The company plans to hold a Bitcoin (BTC) lottery worth $106,000, exclusively for new shareholders. This move is part of Gumi's broader strategy to integrate cryptocurrency into its business operations and reward its investors.

The lottery will be open to shareholders who purchase stocks in the company during the current financial year, which concludes in April 2025. Eligible participants must own at least 500 shares by the end of April 2025. The lottery will consist of three draws, with varying amounts of Bitcoin up for grabs. The first draw will award 30 winners with Bitcoin worth 100,000 yen (approximately $664). The second draw will see 100 winners receive Bitcoin worth 30,000 yen (around $200), and the final draw will grant 1,000 winners Bitcoin worth 10,000 yen (over $66). The exact value of the Bitcoin prizes will be determined based on the prices on SBI VC Trade on August 15, 2025. Shareholders interested in participating must register by the end of July and have an SBI VC Trade account.

Gumi's foray into cryptocurrency is not new. Last month, the company announced plans to purchase 1 billion yen (around $6.58 million) worth of Bitcoin as part of its strategic expansion into the blockchain and web3 sectors. This investment is aimed at enhancing Gumi's presence in the rapidly growing blockchain industry. The company's popular game titles, such as Phantom of the Kill – Alternative Imitation and Ragnador, have already established a strong foothold in the gaming market. Additionally, Gumi made history as the first listed company in Japan to become a validator for the Bitcoin staking service Babylon.

Gumi is not the only Japanese firm embracing cryptocurrency. Other notable companies, including Value Creation, Metaplanet, SBC Medical Group, and Remixpoint, have also invested in Bitcoin. This trend reflects a growing interest among Japanese corporations in leveraging cryptocurrency to drive innovation and growth. SBI, Gumi's partner for the lottery event, has also been actively promoting fintech-related technology and services. The company plans to launch a new fintech center in Osaka on April 1, which will serve as a hub for blockchain-related events and business activities in the Kansai region.

This initiative by Gumi underscores the company's commitment to integrating cryptocurrency into its business model and rewarding its shareholders. By offering a Bitcoin lottery, Gumi aims to attract new investors and foster a sense of community among its existing shareholders. The move also highlights the growing acceptance of cryptocurrency in the corporate world, as more companies recognize its potential to drive innovation and growth. As Gumi continues to expand its presence in the blockchain industry, it is poised to become a leader in the convergence of gaming and cryptocurrency.