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On August 20, 2025, Guess shares surged by 23.01% in pre-market trading, marking a significant rise that has caught the attention of investors and analysts alike.
UBS recently adjusted its price target for Guess from $12 to $13, while maintaining a neutral rating. This adjustment reflects the firm's assessment of the company's current performance and future prospects. The move by
comes as part of a broader analyst review, where Guess was highlighted for its potential, with some analysts recommending a buy rating.Despite the positive analyst sentiment, Guess continues to navigate a complex retail landscape. The company's strategic initiatives and operational improvements are expected to drive growth in the coming quarters. Investors will be closely monitoring Guess's performance as it works to capitalize on market opportunities and address challenges.
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