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Take-Two’s GTA VI Delay: A Short-Term Hit with Long-Term Potential?

Samuel ReedFriday, May 2, 2025 12:29 pm ET
23min read

The video game industry’s most anticipated title, Grand Theft Auto VI (GTA VI), has faced another delay, this time pushing its release to May 26, 2026. The postponement, announced in late 2023 and reaffirmed in 2024, marks a significant shift from the initial 2025 target. For Take-Two Interactive (NASDAQ: TTWO), the game’s publisher, this delay has sent shockwaves through investor sentiment, with shares plummeting 20% following the announcement. But what does this mean for investors? Is the setback a temporary stumble or a sign of deeper issues?

Ask Aime: "Is GTA VI's delay a sign of deeper issues for Take-Two?"

The Financial Fallout: Immediate Pain, Delayed Rewards

The delay carries substantial financial implications. Analysts estimate the postponement could reduce Take-Two’s fiscal 2024 earnings by up to $1.3 billion, as GTA VI’s anticipated revenue stream is now pushed into fiscal 2026. This has already translated to market skepticism:

TTWO Trend

The game’s delayed launch has also forced Take-Two to revise its earnings guidance. Pre-delay projections for fiscal 2024 (ending March 2025) anticipated a 30% drop in earnings compared to fiscal 2023. Postponing GTA VI further threatens a potential 40–60% decline, exacerbating pressure on the company’s reliance on aging franchises like GTA V, which still generates $300–$500 million annually but is nearing saturation.

Ask Aime: What will be the impact of the GTA VI release delay in 2023 on Take-Two Interactive's financial performance and investor sentiment?

Historical Precedent: Delays as a Double-Edged Sword

This is not the first time Rockstar Games, the developer behind GTA, has delayed a major release. GTA V faced multiple postponements before its 2013 launch, yet it became the best-selling video game of all time, with lifetime sales exceeding 180 million copies. The company’s “quality over timing” mantra has historically paid off, but modern markets demand faster returns.

Take-Two’s stock has historically rebounded after delays, as seen with GTA V. However, today’s environment is different: investors prioritize short-term profitability, and the company’s valuation is now heavily tied to GTA VI’s success. The game’s $1 billion+ development cost and unprecedented marketing spend amplify the stakes.

Investor Sentiment: Fear of Lost Momentum

Analysts worry the delay risks losing player momentum. The GTA VI trailer, released in December 2023, broke records for engagement, with its YouTube trailer amassing 200 million views in 72 hours—a testament to its anticipated popularity. Yet, every month the game is delayed, the risk of competitors like Cyberpunk 2383 or Starfield capturing attention grows.

Moreover, Take-Two’s pipeline beyond GTA VI remains thin. While titles like Borderlands 4 and Mafia: The Old Country are in development, their revenue potential pales compared to the flagship GTA franchise. Investors are left wondering: Can Take-Two sustain its valuation without a blockbuster release?

Management’s Case for Confidence

Take-Two CEO Strauss Zelnick has defended the delay as necessary to “deliver a game that lives up to the series’ legacy.” He emphasizes that GTA VI’s scope—featuring dual protagonists, a sprawling open world, and live-service elements—demands perfection.

Financially, the company remains resilient in the near term. Fiscal Q2 2025 results showed $1.47 billion in net bookings, driven by GTA Online, Borderlands, and mobile hits like Toon Blast. Recurring consumer spending now accounts for 81% of total bookings, indicating strong engagement in live-service games.

TTWO Net Income YoY, Net Income

Zelnick’s optimism hinges on GTA VI’s potential. Pre-orders for its predecessor, GTA V, broke records, and the game’s $8 billion in lifetime revenue underscores its earning power. If GTA VI meets expectations, it could generate $1.5–2 billion in first-year sales, positioning Take-Two for a fiscal 2026 rebound.

Risks on the Horizon

Despite optimism, risks abound:
1. Further Delays: Development challenges or staffing issues (e.g., mandatory return-to-office policies) could push the release beyond 2026.
2. Market Saturation: Players may grow impatient waiting for a game that has been in development since at least 2014.
3. Competitor Threats: Microsoft’s Cyberpunk 2383 and Sony’s Starfield loom as alternatives, siphoning hype and dollars.

Conclusion: A Bumpy Ride Ahead, but the Prize is Still Big

Take-Two’s GTA VI delay is undeniably a near-term stumble. The stock’s 20% drop and revised earnings guidance reflect investor anxiety over lost revenue and delayed growth. However, the company’s history of turning delays into triumphs—and GTA VI’s colossal potential—suggests this could be a buying opportunity for long-term investors.

Key data points:
- GTA VI’s projected lifetime revenue: $5–$8 billion (comparable to GTA V).
- Take-Two’s fiscal 2026 guidance: “Record levels of net bookings” contingent on a smooth launch.
- Stock valuation: Trading at ~15x forward earnings, below its five-year average of 20x, reflecting pessimism.

For investors, the question is whether they trust Take-Two to execute flawlessly on a game that’s over a decade in the making. If history repeats, the wait could be worth it—but the stakes have never been higher.

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ashish1512
05/02
20% drop? Ouch. But if GTA VI hits, it could be 🚀. Gotta love risky plays in the gaming sector.
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foureyedgrrl
05/02
@ashish1512 Do you think the dip is a buy zone?
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2strange4things
05/02
Market saturation is a real worry. Cyberpunk 2383 and Starfield could siphon hype while we wait.
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AxGGG
05/02
Delayed releases can be brutal, but remember GTA V's massive success post-delay. Patience might pay off here.
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zaneguers
05/02
Zelnick's got confidence, but can they really hit $1.5–2 billion in first-year sales? Bigger than ever, indeed.
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Pinkdeadpool007
05/02
@zaneguers Yeah, $1.5–2 billion is ambitious.
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stakeandshake
05/02
@zaneguers Zelnick's optimistic, but can they hit those sales? Time will tell.
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Assistantothe
05/02
Delayed gratification sucks, but $GTA potential huge.
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browsingaccount333
05/02
@Assistantothe Totally, GTA's a gold mine.
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JobuJabroni
05/02
@Assistantothe Do you think it'll pump hard after release?
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bigbear0083
05/02
Can't ignore $1.5B first-year sales potential. Pre-order frenzy incoming. HODL and watch this space.
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Super-Implement4739
05/02
Risk is part of growth. $TTWO has potential but keep an eye on competition heating up.
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Quiet_Maybe7304
05/02
@Super-Implement4739 What do you think about the competition?
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alecjperkins213
05/02
Keep holding, $TTWO got solid live-service cashflow.
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Medivacs_are_OP
05/02
@alecjperkins213 How long u planning to hold $TTWO? Think it's a long-term play till GTA VI drops?
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Ok_Secret4642
05/02
Market saturation threat real, but opportunity too.
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Shinoskay9
05/02
Buy the dip? Risky but potential 🤔
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ButterscotchNo2791
05/02
Long $TTWO since '23. Holding strong through delays. Believing in Rockstar magic. 🚀
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Far_Sentence_5036
05/02
I'm holding $TTWO for the long haul. Pipeline beyond GTA VI might be thin, but potential's still huge for me.
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CardiologistEasy4031
05/02
Market overreacted to delay. $TTWO undervalued. Bullish on '26 rebound. Buying the dip.
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bobbybobby911
05/02
Take-Two's earnings guidance revised again. Looks like they're banking on a smooth GTA VI launch for a rebound.
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haarp1
05/02
Rockstar's "quality over timing" vibes are strong, but this delay feels different with so much riding on GTA VI's success.
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Disclaimer: the above is a summary showing certain market information. AInvest is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from a third party source. Communications displaying market prices, data and other information available in this post are meant for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.
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