GSR Leads $100M Investment in Upexi's Solana Treasury Strategy

GSR, a prominent crypto trading and investment firm, has spearheaded a $100 million private investment in public equity (PIPE) into Upexi, Inc., a company listed on the Nasdaq. This significant investment is aimed at supporting Upexi's strategic shift towards a cryptocurrency-based treasury strategy, with a particular focus on Solana. The move is part of a broader trend where companies are increasingly investing in cryptocurrencies to generate long-term appreciation and yield for shareholders.

Upexi has committed to the establishment of a Solana treasury strategy that includes the accumulation and staking of Solana. This investment underscores GSR’s confidence in Solana as a leading high-performance blockchain and GSR’s mission to bridge the gap between traditional capital markets and the digital asset ecosystem.

Brian Rudick, head of research at GSR, highlighted the growing demand for efficient, secure access to high-quality crypto assets in public markets. He stated, “Solana’s speed, scalability, and vibrant developer ecosystem make it an ideal foundation for long-term growth, and we are honored to help accelerate the integration of digital assets into institutional portfolios.”

Jakob Palmstierna, president of GSR, expressed pride in leading this investment and supporting a bold strategy centered around Solana. He emphasized GSR’s deep belief in the future of DeFi and their commitment to growing the crypto ecosystem at every level. Palmstierna noted, “At GSR, we back founders, protocols, and builders not just with capital, but with expertise, liquidity, and real long-term support. This is a meaningful step forward and just one part of our broader mission to help unlock the full potential of digital assets.”

Lily Liu, president of the Solana Foundation, welcomed the news, stating, “It’s encouraging to see institutions exploring blockchain infrastructure in meaningful ways. GSR and Upexi’s announcement highlights growing interest in using Solana for real-world financial applications, and it’s another signal of how traditional finance and DeFi are starting to intersect.”

GSR continues to invest in the broader digital asset ecosystem, offering capital solutions, liquidity, and strategic advisory services to partners at all stages of growth. The firm brings over a decade of experience as a leading digital asset liquidity provider and multi-stage investor, with a full-spectrum offering that includes OTC trading, market making, and treasury management. Deeply embedded in the digital asset ecosystem, GSR works with token issuers, institutional investors, and top-tier trading venues, delivering strategic insight, deep liquidity, and long-term partnerships to the founders, protocols, and platforms shaping the future of crypto markets.