GSR Invests in Maverix to Launch Digital Asset Products

GSR, a prominent crypto investment firm, has invested in Maverix Securities, a Swiss-based innovator in structured investment solutions. This equity investment marks the beginning of a broader partnership aimed at developing a new generation of digital asset products for institutional and professional investors. The collaboration seeks to bridge traditional finance with the digital asset ecosystem, with GSR supporting Maverix in launching structured products linked to digital assets and the development and listing of exchange-traded products (ETPs) tied to leading cryptocurrencies.
The partnership leverages the complementary strengths of both firms. GSR brings expertise in digital asset liquidity and risk management, while Maverix offers issuance capabilities and a proven track record in launching regulated investment products on the SIX Swiss Exchange. This combination aims to deliver differentiated, compliant, and value-driven digital investment solutions, all subject to applicable regulatory approvals and investor suitability standards.
Alain Kunz, Managing Director at GSR, expressed enthusiasm about the partnership, stating that it combines the precision of traditional financial engineering with the transformative potential of blockchain-based assets. David Schmid, Co-CEO of Maverix, highlighted the significant investor appetite for risk-managed exposure to digital assets and the strategic benefits of partnering with GSR, including access to world-class digital asset infrastructure and a robust network to accelerate product development.
The collaboration will introduce a range of institutional-grade products, including yield-enhancing structured solutions, customized crypto index strategies, institutional advisory and treasury services, and advanced derivatives and hedging tools. These offerings are designed to meet the evolving needs of professional investors seeking compliant, risk-managed exposure to digital assets. The first wave of jointly developed products is expected to launch in the second half of 2025, targeting both professional and institutional investors across key global markets.
As part of the collaboration, Alain Kunz will join the Board of Directors of Maverix, further strengthening strategic alignment and accelerating product development and go-to-market execution. For more information, users can visit www.mavx.com.

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