GSR Invests in Maverix to Launch Digital Asset Products

GSR, a prominent crypto investment firm, has made a strategic equity investment in Maverix Securities, a Swiss-based innovator in structured investment solutions. This investment marks the beginning of a broader partnership aimed at developing a new generation of digital asset products tailored for institutional and professional investors. The collaboration is set to bridge the gap between traditional finance and the digital asset ecosystem, with GSR supporting Maverix in launching structured products linked to digital assets and the development and listing of exchange-traded products (ETPs) tied to leading cryptocurrencies.

The partnership leverages the complementary strengths of both firms. GSR brings expertise in digital asset liquidity and risk management, while Maverix offers issuance capabilities and a proven track record in launching regulated investment products on the SIX Swiss Exchange. This combination is expected to deliver differentiated, compliant, and value-driven digital investment solutions, all subject to applicable regulatory approvals and investor suitability standards.

Alain Kunz, Managing Director at GSR, expressed enthusiasm about the partnership, stating, “We’re excited to join forces with Maverix to deliver digital asset solutions that combine the precision of traditional financial engineering with the transformative potential of blockchain-based assets.” He highlighted the alignment between Maverix’s excellence in structured product design and GSR’s strengths in digital asset liquidity and risk management.

David Schmid, Co-CEO of Maverix, echoed this sentiment, noting the significant investor appetite for risk-managed exposure to digital assets. He emphasized that partnering with GSR provides access to world-class digital asset infrastructure and a network that will accelerate Maverix’s product roadmap. Schmid also mentioned that GSR fits perfectly into Maverix’s partner strategy, which focuses on selective, high-quality collaborations to support long-term innovation.

The collaboration will introduce a range of institutional-grade products, including yield-enhancing structured solutions, customized crypto index strategies, institutional advisory and treasury services, and advanced derivatives and hedging tools. These offerings are designed to meet the evolving needs of professional investors seeking compliant, risk-managed exposure to digital assets. The first wave of jointly developed products is expected to launch in the second half of 2025, targeting both professional and institutional investors across key global markets.

As part of the collaboration, Alain Kunz will join the Board of Directors of Maverix, further strengthening strategic alignment and accelerating product development and go-to-market execution. For more information, users can visit www.mavx.com.

GSR, founded in 2013, is a global leader in digital asset trading, market making, and liquidity provision. With over a decade of experience in cryptocurrency markets, GSR operates one of the largest and most sophisticated trading operations in the industry. The firm partners with leading token projects, trading venues, and institutions, offering a full suite of services including algorithmic trading, liquidity solutions, and strategic investment. GSR is headquartered in London with offices across the United States, Europe, and Asia.

Maverix Securities, established in 2008, is a leading Swiss Securities House in the structured products market. The firm offers its services to professional asset managers, banks, and institutional investors using innovative technology. Maverix’s unique investment approach combines next-gen technology, deep human experience, and relentless creativity.