GSR Invests in Maverix to Launch Digital Asset ETPs

GSR, a prominent crypto investment firm, has made an equity investment in Maverix Securities, a Swiss-based innovator in structured investment solutions. This investment marks the beginning of a broader partnership between the two firms, aimed at developing a new generation of digital asset products for institutional and professional investors. The collaboration represents a significant step in integrating traditional finance with the digital asset ecosystem.

GSR will support Maverix in launching structured products linked to digital assets, as well as the development and listing of exchange-traded products (ETPs) tied to leading cryptocurrencies. The partnership leverages GSR’s expertise in digital asset liquidity and risk management, combined with Maverix’s capabilities in issuing regulated investment products on the SIX Swiss Exchange. This synergy is expected to deliver compliant and value-driven digital investment solutions, subject to applicable regulatory approvals and investor suitability standards.

Alain Kunz, Managing Director at GSR, expressed enthusiasm about the partnership, stating that it combines the precision of traditional financial engineering with the transformative potential of blockchain-based assets. David Schmid, Co-CEO of Maverix, highlighted the significant investor appetite for risk-managed exposure to digital assets and the strategic benefits of partnering with GSR, which includes access to world-class digital asset infrastructure and a robust network to accelerate product development.

The collaboration will introduce a range of institutional-grade products, including yield-enhancing structured solutions, customized crypto index strategies, institutional advisory and treasury services, and advanced derivatives and hedging tools. These offerings are designed to meet the evolving needs of professional investors seeking compliant, risk-managed exposure to digital assets. The first wave of jointly developed products is expected to launch in the second half of 2025, targeting both professional and institutional investors across key global markets.

As part of the collaboration, Alain Kunz will join the Board of Directors of Maverix, further strengthening strategic alignment and accelerating product development and go-to-market execution. This move underscores the growing interest and confidence in the digital asset space, as GSR supports the creation of innovative financial products and contributes to the broader acceptance and regulation of digital assets. This investment is expected to attract more institutional investors to the digital asset market, as regulated products provide a layer of security and compliance crucial for traditional financial institutions.

Maverix Securities, with its expertise in structured products, is well-positioned to leverage this investment to develop a range of digital asset ETPs. These products will offer investors exposure to digital assets in a regulated and transparent manner, addressing key concerns that have hindered wider adoption. The launch of these ETPs is anticipated to provide investors with more diversified investment options, further driving the growth of the digital asset market. The collaboration between GSR and Maverix Securities is a testament to the evolving landscape of digital assets, as more investors seek to incorporate digital assets into their portfolios, increasing the demand for regulated and structured products. This investment by GSR is a strategic move that aligns with the growing trend of institutional involvement in the digital asset space, paving the way for more innovative and compliant financial products.