GSR Invests $100 Million in Upexi, Backing Solana Treasury Strategy

GSR, a leading crypto trading and investment firm, has anchored a $100 million private investment in public equity (PIPE) into Upexi, Inc., a brand owner specializing in the development, manufacturing, and distribution of consumer products. This investment follows Upexi’s strategic shift towards a cryptocurrency-based treasury strategy, aimed at generating long-term appreciation and yield for shareholders. Upexi has committed to establishing a Solana treasury strategy, which includes the accumulation and staking of Solana, underscoring GSR’s confidence in Solana as a leading high-performance blockchain.

The investment highlights the growing demand for efficient and secure access to high-quality crypto assets in public markets. Solana’s speed, scalability, and vibrant developer ecosystem make it an ideal foundation for long-term growth. GSR’s mission is to bridge the gap between traditional capital markets and the digital asset ecosystem, and this investment is a significant step in that direction. Brian Rudick, Head of Research at GSR, emphasized that this investment reflects the increasing interest in integrating digital assets into institutional portfolios.

Jakob Palmstierna, President of GSR, expressed pride in leading this investment and supporting a bold strategy centered around Solana. He noted that GSR not only provides capital but also offers expertise, liquidity, and long-term support to founders, protocols, and builders in the crypto ecosystem. This investment is part of GSR’s broader mission to unlock the full potential of digital assets.

Lily Liu, President of the Solana Foundation, welcomed the announcement, stating that it highlights the growing interest in using Solana for real-world financial applications. This intersection of traditional finance and decentralized finance (DeFi) signals a significant shift in the financial landscape.

GSR continues to invest in the broader digital asset ecosystem, offering capital solutions, liquidity, and strategic advisory services to partners at all stages of growth. The firm brings over a decade of experience as a leading digital asset liquidity provider and multi-stage investor, with a full-spectrum offering that includes OTC trading, market making, and treasury management. GSR is deeply embedded in the digital asset ecosystem, working with token issuers, institutional investors, and top-tier trading venues. Beyond capital, GSR delivers strategic insight, deep liquidity, and long-term partnerships to the founders, protocols, and platforms shaping the future of crypto markets.