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Hong Yea, Co-Founder and CEO of Grvt, has transitioned from a decade-long career on Wall Street to pioneering a blockchain-based investment platform aimed at bridging traditional finance (TradFi) and decentralized finance (DeFi). Launched in May 2022 amid a major crypto market downturn, Grvt was designed as a response to the inefficiencies and exclusivity inherent in both TradFi and DeFi ecosystems [1].
Grvt Strategies, the platform’s core offering, is positioned as the world’s first compliant, peer-to-peer on-chain investment marketplace. It leverages ZKsync technology to provide secure, non-custodial solutions that enable investors to engage directly with strategy managers without intermediaries. This approach automates trust and eliminates the need for manual processes, aiming to reduce counterparty risk and enhance transparency [1].
One of the primary challenges in the current investment landscape is accessibility. High investment minimums, opaque processes, and restricted eligibility requirements exclude many retail investors from participating in wealth-building opportunities. Grvt’s model seeks to democratize access by enabling seamless onboarding and frictionless trading, with continuous product improvements driven by user feedback [1].
Regulatory compliance is another cornerstone of Grvt’s strategy. Unlike many DeFi platforms, Grvt implements Anti-Money Laundering (AML), sanctions screening, and transaction monitoring to ensure a secure and compliant environment without compromising user experience. These measures are designed to prevent malicious activity while maintaining open access for legitimate investors [1].
Grvt’s hybrid architecture combines the efficiency of Web2 practices with the transparency of Web3. It uses a private Layer 2 chain that settles directly to
, offering high throughput and low costs for everyday transactions while maintaining on-chain finality for critical operations. This structure also supports privacy in trading strategies, protecting alpha from front-running and other market manipulation [1].Hong Yea highlights that retail investors often lack access to sophisticated investment strategies, which are typically reserved for institutions and high-net-worth individuals. He emphasizes that Grvt aims to close this gap by providing a platform where everyday investors can engage with institutional-grade strategies through an accessible, automated system [1].
Looking ahead, Grvt anticipates key trends shaping the future of on-chain finance, including the development of stablecoin infrastructure and the integration of Real-World Assets (RWAs). However, regulatory uncertainty remains a significant obstacle, particularly for RWAs, which involve highly regulated TradFi components. Grvt is focused on attracting industry-leading strategy managers and institutional participants by offering a scalable, compliant, and secure environment [1].
Source: [1] The new Wall Street: bringing investments on-chain with Hong Yea, Grvt CEO (https://invezz.com/news/2025/08/19/the-new-wall-street-bringing-investments-on-chain-with-hong-yea-grvt-ceo/)

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