Grove Collaborative CEO Jeff Yurcisin on Going Plastic-Neutral: ICR Conference 2025

At the 2025 ICR Conference, Grove Collaborative CEO Jeff Yurcisin shared his vision for a plastic-neutral future, highlighting the company's commitment to reducing single-use plastic waste and its partnership with rePurpose Global. With only 5% of plastic recycled worldwide, Grove Collaborative's initiative is a significant step towards addressing the global plastic crisis.

Grove Collaborative's plastic neutrality commitment, launched in 2020, ensures that for every ounce of plastic sold, the same weight of ocean-bound plastic is recovered from nature. As of 2024, Grove orders have recovered over 16,400,000 pounds of plastic from nature, demonstrating the significant impact of this partnership. By 2030, Grove Collaborative aims to avoid 15 million total pounds of single-use plastic waste, equivalent to 495,000,000 standard water bottles.



Yurcisin emphasized the importance of collaboration and innovation in tackling the plastic crisis. Grove Collaborative has partnered with over 240 brands that prioritize sustainability, offering customers a wide range of eco-friendly products. The company's Beyond Plastic™ Impact Tracker, launched in 2024, engages customers directly by disclosing the personalized plastic savings in each order and over their lifetime as a customer.

Grove Collaborative's commitment to plastic neutrality has not only raised consumer awareness but also driven market demand for sustainable products. The company's success in curating over 240 other brands that prioritize sustainability has demonstrated that there is a significant consumer base interested in purchasing products that align with their environmental values.

In conclusion, Grove Collaborative's CEO Jeff Yurcisin's vision for a plastic-neutral future, as discussed at the 2025 ICR Conference, highlights the company's commitment to reducing single-use plastic waste and its partnership with rePurpose Global. By addressing the global plastic crisis through collaboration and innovation, Grove Collaborative is not only making a positive impact on the environment but also driving market demand for sustainable products.