Greenlane Holdings CFO and CLO Lana Reeve Departs Amid SEC Filing

Greenlane Holdings has announced the departure of CFO and CLO Lana Reeve as of August 29. The company provides a global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products. It operates in two segments: Consumer Goods and Industrial Goods, serving consumers and brands across wholesale, retail, and e-commerce operations.

Greenlane Holdings, Inc. (GNLN) has announced the departure of Lana Reeve as the Chief Financial Officer (CFO) and Chief Legal Officer (CLO) effective August 29, 2025. Reeve's departure comes after a period of significant strategic changes and financial challenges within the company.

Greenlane Holdings provides a global platform for the development and distribution of premium smoking accessories, vape devices, and lifestyle products. The company operates in two segments: Consumer Goods and Industrial Goods, serving consumers and brands across wholesale, retail, and e-commerce operations [1].

The company's recent financial performance has been marked by declining earnings and increased net debt. For the second quarter and six months ended June 30, 2025, Greenlane reported a net income of -$27.64 million and net sales of $56.16 million [1]. These figures reflect a significant decrease from the previous year's earnings.

Reeve's departure follows several other key personnel changes within the company. In June 2025, Mike Hinson was appointed as the Executive Vice President of Sales, and Rob Shields was terminated as the Chief Growth Officer [1]. These changes come amidst ongoing efforts to restructure the company's operations and improve its financial health.

The company's stock price has been volatile in recent months, reflecting the uncertainty surrounding its financial performance and strategic direction. As of September 2, 2025, Greenlane Holdings' stock price stands at $3.345, a 1.36% increase from the previous day [2].

Greenlane Holdings is currently under scrutiny from the Securities and Exchange Commission (SEC) due to compliance issues with Nasdaq listing criteria. The company has been granted an extension to address these issues, but its continued listing on the Nasdaq remains uncertain [1].

The departure of Lana Reeve and the ongoing financial challenges pose significant questions about Greenlane Holdings' future prospects. Investors and financial professionals will be closely watching the company's next moves and the appointment of a new CFO to gauge the potential impact on its financial performance and stock price.

References:
[1] https://www.marketscreener.com/quote/stock/GREENLANE-HOLDINGS-INC-57086009/
[2] Greenlane Holdings, Inc. Quotes and Performance, September 2, 2025.