Green Minerals Adopts $1.2 Billion Bitcoin Strategy Shares Surge 300%

Green Minerals AS, a Norwegian deep-sea mining company, has announced a significant strategic move by adopting a $1.2 billion Bitcoin treasury strategy. The company plans to purchase approximately 11,255 Bitcoin at current trading levels around $106,500, aiming to diversify its investments away from traditional fiat currencies. This initiative is part of a broader blockchain strategy designed to mitigate risks associated with fiat currencies. Executive chair Ståle Rodahl highlighted Bitcoin's attractiveness as an alternative to traditional fiat, emphasizing its potential to stabilize the company's balance sheet.

The company's shares experienced a 300% gain following the announcement but dropped over 34% the next day, closing at 44 euro cents. This volatility reflects the mixed market reactions to corporate Bitcoin treasury strategies, where some companies have seen strong gains while others have been more influenced by their core business performance.

Green Minerals' decision comes amid a rapidly accelerating trend of corporate Bitcoin adoption. Over 90 public companies globally now hold Bitcoin on their balance sheets, with Strategy Inc. leading the way with over 553,555 BTC as of April 2025. The regulatory landscape has improved, with clearer accounting rules and progress toward cryptocurrency regulation frameworks giving CFOs more confidence in managing Bitcoin's financial reporting requirements.

Norway's regulatory environment for cryptocurrencies is complex. The country has limited regulation around cryptocurrencies, with specific requirements only for businesses providing exchange or custody services. However, the Norwegian government has announced plans for a temporary ban on new cryptocurrency mining data centers starting in autumn 2025 due to power consumption concerns. Despite this, Norway will implement the EU's Markets in Crypto Assets (MiCA) regulation, creating a structured framework for crypto asset regulation while restricting energy-intensive mining operations.

Green Minerals operates within Norway's emerging deep-sea mining sector, which faces ongoing political and environmental challenges. The Norwegian government delayed its first deep-sea mining licensing round, but the company received increased funding for seabed mineral mapping. The corporate Bitcoin treasury strategy reflects a broader trend where traditional industries seek to diversify financial assets, viewing Bitcoin as protection against inflation and reduced reliance on traditional financial institutions.

This development adds another industrial sector to corporate Bitcoin adoption, demonstrating how companies in capital-intensive industries increasingly view Bitcoin as a treasury asset capable of preserving value during extended project development phases. For traditional financial institutions, this trend represents the continued institutionalization of digital assets, creating sustained demand and reducing available supply for retail investors.

The Norwegian development reflects a global pattern where resource companies hedge against currency debasement through Bitcoin adoption. This geographic expansion of corporate treasury strategies beyond technology companies into traditional industries suggests broader institutional acceptance of Bitcoin as a legitimate financial instrument.