Great Wall Motor and KUKE Music Forge Strategic Partnership to Launch In-Car 'KUKE Music' App

Great Wall Motor and KUKE Music have formed a strategic partnership, launching an in-car "KUKE Music" smart application. The collaboration integrates AI and immersive music scenarios for a personalized driving experience. The "KUKE Music" app features AI-driven innovation, including daily personalized recommendations, smart scenario synergy, emotional interaction, and a classical music hall. This partnership marks KUKE Music's entry into the global smart vehicle market, particularly in the US.

Beijing, Aug. 07, 2025 — Great Wall Motor (GWM) and KUKE Music (NYSE: KUKE) have signed a strategic partnership to launch the "KUKE Music" smart application in GWM's new intelligent NEV models. This collaboration integrates AI and immersive music scenarios to deliver a personalized driving experience, embodying GWM's "More Economical, Farther-reaching, Safer" brand philosophy [1].

The "KUKE Music" app features four key innovations: AI-driven personalized recommendations, smart scenario synergy, emotional interaction through mood tiles, and a Classical Music Hall. These features aim to enhance the driving experience by matching music to real-time conditions and user preferences [1].

The partnership marks a significant milestone for KUKE Music, leveraging its global premium music library and AI expertise to accelerate its entry into the global smart vehicle market, particularly in the U.S. [1]. By deepening its collaboration with GWM, KUKE Music has established robust capabilities to deliver premium in-car audio solutions for top-tier international automotive brands [1].

The global smart connected vehicle audio entertainment market is projected to exceed USD $10 billion by 2025, with AI recommendations and contextual services as key growth drivers [2]. KUKE Music's unique copyright resources, AI leadership, and proven deployment position it advantageously in this growing sector [2].

References:
[1] https://www.globenewswire.com/news-release/2025/08/07/3129199/0/en/Great-Wall-Motor-and-KUKE-Music-Forge-Strategic-Partnership-Globally-Launch-In-Car-KUKE-Music-Smart-Application.html
[2] https://www.stocktitan.net/news/KUKE/great-wall-motor-and-kuke-music-forge-strategic-partnership-globally-pimcchd048fx.html