Graza, a leading olive oil brand, is expanding its format offerings with the launch of glass bottles for its Drizzle and Sizzle duo. The glass bottles feature 100% UV-blocking paint and a custom-built pop-up spout, making them fully opaque, recyclable, and refillable. The launch aims to meet consumers where they are, offering the same fresh, single-origin olive oil in a new format without compromising on quality. The glass bottles are available online and in Whole Foods Market and Kroger stores nationwide.
Graza, a prominent olive oil brand, has announced the launch of glass bottles for its Drizzle and Sizzle duo. The new bottles, available online and in Whole Foods Market and Kroger stores nationwide, aim to meet consumers' preferences for glass packaging while maintaining the brand's commitment to quality and innovation.
The glass bottles, designed in the same sizes as the original squeeze bottles, feature 100% UV-blocking paint for a fully opaque finish that protects the oil from harmful rays. Additionally, each bottle includes a custom-built pop-up spout, ensuring effortless pourability and recyclability. The spouts can be removed and replaced once empty, allowing for refilling.
Graza's mission to make high-quality olive oil accessible has been a driving force behind its rapid growth. The company's innovative approach to packaging and product offerings has contributed to its rise as the fifth-largest olive oil brand in the U.S. in just three years [1].
The launch of the glass bottles is part of Graza's ongoing commitment to innovation and accessibility. The brand has introduced various formats, including the "beer can" refill, Sizzle Spray, and Sizzle Bag in a Box, as well as new products like Frizzle, a high-heat cooking oil [1].
Graza's glass bottles are priced at $19.99 for Sizzle and $22.99 for Drizzle, with the option to purchase both as a bundled Glass Duo for $42.98 exclusively on graza.co.
References:
[1] https://www.prnewswire.com/news-releases/graza-goes-glass-leading-olive-oil-brand-expands-format-offerings-for-drizzle--sizzle-302523675.html
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