GrabAGun Digital Holdings Q2 Results: Revenue Up 4.1% YoY, Net Income $0.6M

GrabAGun Digital Holdings reported Q2 results with a net income of $0.6 million and revenue of $21.23 million, a 4.1% Y/Y increase. Average Order Value in Q2 was $453, up 16% YoY and 7% sequentially. The current Last Twelve Months Average Order Value was $431, indicating strong purchasing power and long-term monetization potential.

GrabAGun Digital Holdings Inc. (NYSE:PEW) has reported its second-quarter 2025 financial results, showing a net income of $0.6 million and revenue of $21.23 million, a 4.1% year-over-year (YoY) increase. The company's average order value (AOV) in Q2 was $453, up 16% YoY and 7% sequentially, indicating strong purchasing power and long-term monetization potential [2].

The company's firearm sales rose 11% to $17.8 million, driven by a 16% volume growth. Non-firearm sales totaled $3.4 million for Q2 2025 compared to $4.3 million for Q2 2024. The gross profit margin remained flat at 10% for Q2 2025, while income from operations was $0.6 million compared to $0.7 million in Q2 2024. Adjusted EBITDA was $0.8 million for Q2 2025, down from $1.0 million in Q2 2024 [2].

Marc Nemati, the Chief Executive Officer of GrabAGun, stated, "We had a strong second quarter, including double-digit volume growth in firearm sales, as we continue to gain share by leveraging our position as a leading online destination for firearms and ammunition purchases." The company's mobile-first strategy is paying off, with mobile sessions growing 11% YoY and mobile transactions and revenue accounting for 67% and 65% of the total, respectively [2].

GrabAGun also announced a partnership with Compatio AI to launch a digital product customization tool, which is expected to elevate the customer experience and drive sales among Millennial and Gen Z buyers. Additionally, the company authorized a $20 million share repurchase program, reflecting management's confidence in the company's fundamentals [2].

References:
[1] https://seekingalpha.com/news/4485666-evolv-technologies-reports-q2-results
[2] https://www.stocktitan.net/news/PEW/grab-a-gun-digital-holdings-reports-second-quarter-2025-financial-i6uzxn2pb4md.html