GPM Investments: A Holiday Season of Giving for MDA
Sunday, Dec 1, 2024 9:08 am ET
GPM Investments, LLC has kicked off its annual MDA Holiday Retail Campaign, an initiative that spans 27 states and aims to support the Muscular Dystrophy Association's (MDA) mission. This campaign, launched on December 1, encourages customers to participate by purchasing $1 or $5 pinups or rounding up their purchases, with proceeds benefiting MDA families.
GPM Investments, a subsidiary of ARKO Corp., has been a steadfast supporter of MDA for over 13 years. The company's commitment to social responsibility and community engagement is evident in its dedication to the MDA campaign, which has raised over $2 million since 2011. This year's campaign will run until December 31, 2024, and will be active in approximately 1,500 locations across the United States.
The MDA Holiday Retail Campaign aligns with GPM Investments' broader commitment to fostering positive customer engagement and brand perception. By allowing customers to participate in a cause that directly impacts their communities, GPM fosters customer engagement and enhances its brand perception as a caring and supportive member of the communities it serves.
The campaign also fits into GPM Investments' overall corporate social responsibility (CSR) framework, which focuses on community engagement and support for local families. By complementing other initiatives such as its partnership with the American Red Cross and involvement with local food banks, GPM demonstrates its dedication to creating a positive impact in the communities it serves.
GPM Investments' commitment to the MDA Holiday Retail Campaign not only reflects their corporate social responsibility but also serves as a strategic move. The campaign's success, as indicated by the $193,000 raised in 2023, has likely influenced GPM's decision to maintain and possibly expand this partnership. The positive brand image and customer engagement generated by these charitable initiatives can drive future growth, as GPM may consider partnerships with other healthcare or community-focused organizations.
By aligning with the MDA Holiday Retail Campaign, GPM Investments showcases its commitment to supporting local communities and social causes. The campaign encourages customers to participate in a way that directly impacts their communities, fostering a sense of corporate social responsibility and enhancing GPM's brand image.

GPM's dedication to the MDA campaign has resulted in significant contributions to MDA families, totaling over $2 million since 2011. This year's campaign aims to build on that success, with a focus on engaging customers and making a positive impact on local communities.
In conclusion, GPM Investments' annual MDA Holiday Retail Campaign demonstrates the company's commitment to supporting local communities and social causes. By fostering customer engagement and enhancing its brand image, GPM continues to make a positive impact on the communities it serves while generating goodwill and fostering customer loyalty.
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