GoPro Soars 19.34%, Unraveling the Meme Stock Mystery That’s Got Retail Traders Buzzing

Summary
• GoPro (GPRO) opened at $2.31, surged to a 52-week high of $2.37, and plummeted to an intraday low of $1.52
• Turnover spiked 177% to 222.65 million shares, signaling frenzied retail trading activity
• News highlights GoPro and Krispy Kreme as the latest meme stock darlings, with GoPro’s stock surging 60% after hours
• The stock’s 19.34% intraday gain defies its 13% quarterly revenue decline and 98% drop from 2014 highs

GoPro’s dramatic 19.34% intraday surge has ignited a frenzy among retail traders, propelled by a meme stock resurgence reminiscent of 2021’s GameStop chaos. With a 52-week high of $2.37 and a dynamic PE of -1.37, the stock’s volatility reflects speculative bets on short squeezes and social media-driven momentum. Turnover rates and Reddit-driven buying patterns underscore a market disconnected from fundamentals.

Meme Stock Resurgence and Short Squeeze Fuel GoPro's Volatile Surge
GoPro’s 19.34% intraday surge is a textbook example of a meme stock rally driven by retail traders on platforms like Reddit’s r/WallStreetBets. Despite a 13% quarterly revenue drop and a 98% decline from its 2014 IPO highs, the stock has become a short squeeze target. Retail investors, emboldened by recent wins with companies like Kohl’s and Opendoor, are betting on GoPro’s 10% short float and sub-dollar valuation. The surge follows a 60% after-hours jump on news of a patent victory against Insta360, though fundamentals remain weak. This move mirrors 2021’s GameStop frenzy, where retail traders coordinated to drive up prices of heavily shorted stocks.

Options Playbook: Capitalizing on GoPro’s Short-Term Volatility
• RSI: 88.84 (overbought)
• MACD: 0.0704 (bullish), Signal Line: 0.0288
• 200-day MA: $0.9286 (well below current price)
• Bollinger Bands: $1.1066 (upper), $0.5452 (lower)

GoPro’s technicals scream short-term overbought conditions, but options traders can exploit its volatility. The stock’s 1.62% intraday range (1.52–2.37) suggests key support at $1.52 and resistance at $2.37. Two top options for aggressive bulls:

• GPRO20250919C1.5 (Call, $1.5 strike, 9/19 expiration): IV 236.58%, leverage 2.52%, delta 0.718, theta -0.00485, gamma 0.2166
– High leverage and delta make this ideal for a 5% upside to $1.71675, yielding a $0.21675 profit per share.
• GPRO20251017C1.5 (Call, $1.5 strike, 10/17 expiration): IV 197.88%, leverage 2.48%, delta 0.721, theta -0.00332, gamma 0.2121
– Slightly lower IV but higher gamma for price sensitivity, ideal for a sustained rally above $1.635.

Aggressive bulls should target the 9/19 $1.5 call for a short-term play, while the 10/17 option offers extended exposure. If $1.52 support holds, these contracts could capitalize on a continuation of the short squeeze.

Backtest Gopro Stock Performance
GoPro's (GPRO) stock performance after a 19% intraday surge on July 22, 2025, was impressive, reflecting significant short-term investor confidence. The surge was part of a broader trend of meme stock revivals and legal victories for the company.1. Impact of Meme Stock Revival: GoPro, along with Krispy Kreme, saw significant jumps due to the resurgence of meme stocks. This trend led to a premarket increase in shares of heavily shorted companies, including GoPro.2. Legal Victory Influence: A U.S. International Trade Commission (ITC) judge's decision finding Insta360 guilty of patent infringement likely contributed to the stock's rise. This legal victory could have enhanced investor confidence in GoPro's technological leadership and potential for reduced competition.3. Broader Market Context: The stock's movement coincided with a broader market rally, which was fueled by strong economic data indicating resilience in the U.S. economy. This included unexpected strength in retail sales and a decline in unemployment claims.4. Institutional Reactions: Institutional investors, who hold a significant stake in GoPro, may have viewed the surge as a positive sign, especially after a year of significant losses. The company's CEO also holds a substantial share of the company, which could influence investor sentiment positively.In conclusion, GoPro's 19% intraday surge was likely a result of a combination of factors including meme stock revival, legal victories, strong economic data, and institutional and CEO confidence. This surge reflects positively on the company's short-term market perception and could have implications for its long-term stock performance if these factors continue to support investor confidence.

Act Now: Ride the Meme Wave or Exit Before the Crash
GoPro’s 19.34% surge is unsustainable without earnings catalysts, but retail-driven momentum could push it toward $2.37 resistance. Key levels to watch: $1.52 support (breakdown triggers bearish reversal) and $2.37 (52-week high). The Zacks Leisure sector leader, Nike (NKE), rose 1.62%, signaling broader consumer discretionary strength. For traders, the 9/19 $1.5 call offers a high-leverage bet on a short squeeze, but exit if $1.52 breaks. Long-term investors should avoid this speculative trade and focus on fundamentals.