GoPro shares surge 5.96% intraday after announcing new product lineup to expand creator reach.

GoPro, Inc. surged 5.96% intraday as the company announced a strategic shift, unveiling three new products—GoPro MAX, GoPro LIT HERO, and Fluid Pro AI gimbal—to expand its reach among content creators. The Fluid Pro AI gimbal, priced at $229.99, began pre-orders and features AI-powered subject tracking, 3-axis stabilization, and up to 18 hours of runtime. GoPro primarily offers action cameras like the HERO series and subscription services such as Premium+, which includes unlimited cloud storage, camera replacement, and advanced video stabilization.