Google Unveils AI-Powered Shopping Tools for Product Discovery and Virtual Try-On

Google has rolled out AI-powered shopping discovery tools, including advanced virtual try-on for clothing items, updated price tracking, and text-based matching for fashion styles. The advanced try-on process allows users to upload a selfie and see what items might look like on them. The upgraded price alerts enable users to track prices for specific products and sizes, while the text-based matching helps users find relevant product matches based on conversational queries.

Google has rolled out a suite of AI-powered shopping discovery tools, aimed at enhancing the online shopping experience. The new features, which include advanced virtual try-on for clothing items, updated price tracking, and text-based matching for fashion styles, are designed to provide users with a more personalized and efficient shopping experience.

The advanced virtual try-on feature allows users to upload a selfie and see what various clothing items might look like on them. This process, which was previously available only to Google Search Labs participants, is now open to general users in the United States. The feature utilizes AI to render clothing over the user's body, taking into account their size and shape. This technology could significantly improve the accuracy of online clothing purchases, bringing the online experience closer to the in-store experience [1].

Google has also introduced upgraded price alerts, which enable users to track the prices of specific products and sizes. By setting an alert, users can receive notifications when the price of a desired item meets their budget. This feature, which is now rolling out in the United States, can help shoppers stay informed about price drops and make timely purchases [1].

Additionally, Google has implemented text-based matching for fashion styles. This feature allows users to find relevant product matches based on conversational queries. For instance, users can search for "green flowy dress for garden party" and receive product listings that match their description. This capability can make the shopping process more intuitive and user-friendly [2].

These AI-powered tools are part of Google's broader strategy to integrate AI into its core money-making product, Google Search. By doing so, Google aims to provide users with more direct and relevant search results, potentially increasing overall search usage. However, this shift may also have implications for news publishers and other content creators, who may see a decrease in traffic as users rely more heavily on AI-generated content [1].

The new features are currently being rolled out to Google Shopping users in the United States, with plans for further expansion in the future. As these tools become more widespread, they could have a significant impact on the online retail industry, potentially changing the way consumers shop and interact with products [3].

References:
[1] https://www.cnet.com/tech/services-and-software/googles-ai-powered-virtual-try-on-for-online-shopping-now-live/
[2] https://techcrunch.com/2025/07/24/googles-new-ai-feature-lets-you-virtually-try-on-clothes/
[3] https://www.socialmediatoday.com/news/google-adds-ai-shopping-tools-price-alerts-virtual-try-on/754003/