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Why Google's Stock Drop Under Trump's Tariffs Is a False Alarm (And Why It's a Buy Signal)
Tariffs Don't Target Google's Core Revenue
Google's bread-and-butter is advertising (75% of revenue), which isn't directly impacted by tariffs. Even if tariffs raise costs for hardware (e.g., Pixel phones), Alphabet's massive margins (30.7% operating margin in Q4 20242) can absorb these hits.
The company's $81.6B net revenue (Q4 2024) and $322M operating income show it's thriving despite tariffs.
Alphabet is doubling down on AI, with $75B in CapEx planned for 2025. Its Gemini AI engine is already outperforming ChatGPT, and partnerships like Papa John's AI-powered pizza delivery are driving innovation.
Tariffs might even help Alphabet: By forcing companies to rely more on U.S.-based cloud services (Google Cloud),
could gain market share.Alphabet's $322M operating cash flow in Q4 20242 and $4.6B net debt give it flexibility to weather tariffs. They're not like Ford or Tesla, which rely on low-cost imports.
Google's stock is down 20% YTD, but its P/E ratio of 25 is still reasonable for a tech giant with 11.8% revenue growth.
Analysts see 37.4% upside potential, with a 12-month target of $264.79 (vs. current $192.72).
Trump's tariffs are unpopular globally (Spain, EU, Japan are retaliating910). This could push companies to relocate supply chains to the U.S., benefiting Alphabet's cloud and AI infrastructure.
Investors are fleeing to AI stocks as tariffs disrupt traditional sectors. Google's AI-driven growth (e.g., AI-powered chatbots for Papa John's) makes it a safer bet than tariff-hit industrials.
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