Google's New Rival: Jeff Bezos-Backed Perplexity AI Eyes TikTok Merger

In a surprising turn of events, Perplexity AI, a cutting-edge search engine startup backed by Amazon founder Jeff Bezos, has submitted a bid to merge with TikTok US. This proposed merger, which also involves private equity firm New Capital Partners, aims to create a new entity that combines AI search and short video social media, potentially forming a new tech giant to rival Google and other established players.

Perplexity AI, founded in 2022, has gained significant traction with its innovative AI-powered search engine that provides direct answers to users' queries, rather than the traditional list of links. The company's rapid growth and potential have attracted prominent investors, including Nvidia and Jeff Bezos, who led a $73.6 million Series B funding round that valued Perplexity AI at $520 million.

The proposed merger with TikTok US, which has a massive user base and popular short video platform, could provide Perplexity AI with access to a vast library of short video content. This integration could enhance Perplexity AI's search capabilities and provide more diverse and engaging responses to user queries. Additionally, the merger would give Perplexity AI access to TikTok's user base, increasing its market reach and potential customer base.