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Google's Chrome Faces Potential Sale Amidst Intense Antitrust Pressure

Word on the StreetTuesday, Nov 19, 2024 3:00 pm ET
1min read

Google's recent legal challenges have placed its Chrome browser under significant scrutiny. The U.S. Department of Justice is advocating for measures that could compel the tech giant to sell its browser amidst antitrust rulings. This case, if executed, may resemble historic corporate breakups like AT&T's in 1984 and would mark a substantial blow to Google, reflecting the intense regulatory environment it faces.

Chrome holds approximately 61% of the U.S. browser market share, highlighting its importance as a distribution channel for Google's services, especially its lucrative advertising business. The potential sale of Chrome could detrimentally impact Google's advertising strategies, which have already exceeded market expectations in terms of revenue growth, reaching $65.85 billion in the latest reports. This move would also prevent Google from leveraging Chrome to promote its AI endeavors, such as the Gemini AI model.

Reports indicate that the Justice Department had initially considered forcing Google to divest from its Android operating system but eventually opted not to proceed due to its radical nature. Instead, the focus is shifting towards unlinking Android from Google's core products, including its search engine and the Google Play store, which traditionally come pre-installed on Android devices.

Furthermore, the Justice Department is proposing data licensing mandates, allowing competitors access to Google's search results and data. This initiative would grant emerging companies the capability to improve their offerings and narrow the existing technological divide with Google, potentially reshaping the competitive landscape.

Google has responded to these developments with strong opposition. Lee-Anne Mulholland, Vice President of Regulatory Affairs at Google, has criticized the Justice Department's aggressive stance, warning that such actions threaten consumer interest and technological innovation. Google's stance is that it competes fairly and its search engine has succeeded based on its quality.

While industry observers, including notable analysts, view the likelihood of a Chrome divestiture as low, the ongoing litigation poses a risk of altering Google's operational structure significantly. Regulatory actions against other tech giants in AI and related fields further exemplify the developing, rigorous oversight expected in this sector.

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