Google Play Store introduces 'auto-open' feature for new app installs

The Google Play Store is rolling out an "auto-open" option for newly installed apps. This feature allows users to automatically open an app as soon as it's fully installed. The toggle appears beneath the install progress bar and is turned off by default. When activated, the app opens with a 5-second countdown after installation, giving users the chance to stop the process if needed. This can be useful for apps that need to be accessed immediately, such as travel or restaurant apps.

The Google Play Store has rolled out a new feature that allows users to automatically open newly installed apps immediately after installation. This feature, which has been in development for some time, is now being made available to more users globally.

The "Auto-open" toggle, previously known as "Turn on Auto-open," is now labeled "Auto-open when ready" and appears beneath the install progress bar on the Google Play Store. When activated, the app opens with a 5-second countdown, providing users the option to cancel the process if needed. This feature is particularly useful for apps that require immediate access, such as travel or restaurant applications.

The feature was initially announced last year but faced delays in its rollout. Now, Google has reintroduced it with a modified version, ensuring that it is more user-friendly and efficient. The toggle is turned off by default, meaning users must manually activate it to use the feature.

The introduction of this feature coincides with Google's ongoing efforts to enhance security and user experience on its platform. In addition to this, Google has announced a new defense mechanism called "Developer Verification" to block malware installations from sideloaded apps sourced from outside the official Google Play app store [2].

Starting in 2026, all apps installed on certified Android devices must come from developers who have verified their identity with Google. This new requirement aims to reduce the prevalence of malware on the platform, which is more common in apps sourced from outside the official Google Play store.

The auto-open feature and the Developer Verification program are part of Google's broader strategy to improve the security and reliability of its app ecosystem. As these features become more widely available, users can expect a more seamless and secure app installation experience.

References:
[1] https://www.androidpolice.com/google-play-store-auto-open-downloaded-apps-rollout/
[2] https://www.bleepingcomputer.com/news/security/google-to-verify-all-android-devs-to-block-malware-on-google-play/