Google Pixel Surges as Fastest-Growing Premium Smartphone Brand Globally

Google Pixel is now the fastest-growing premium smartphone brand in the world, with a 105% YoY growth in the first half of 2025. This growth is attributed to strong performance of the Pixel 9 series, expansion into newer markets, and more aggressive marketing efforts. Google has broken into the top five premium smartphone brands and its sales have doubled YoY. Consumer confidence in Pixel devices is growing.

Google Pixel has emerged as the fastest-growing premium smartphone brand in 2025, according to recent data from Counterpoint Research. The brand achieved a remarkable 105% year-over-year (YoY) growth in the first half of 2025, driven by the strong performance of the Pixel 9 series, expansion into new markets, and more aggressive marketing efforts Google Pixel is the fastest growing premium smartphone ...^[1].

The premium smartphone market has been growing, with Google Pixel leading the way. The overall market grew by approximately 8% in the first half of 2025 compared to the same period last year. While Apple maintained its dominant position with a 62% market share, Google Pixel's rapid growth propelled it into the top five premium smartphone brands globally Google Pixel is the fastest growing premium smartphone ...^[1].

Google's sales have doubled YoY, and the company has been focusing on differentiating its Pixel series by emphasizing AI-first devices with a clean software experience. This strategy has significantly boosted consumer confidence in Pixel devices Google Pixel is the fastest growing premium smartphone ...^[1].

In India, Google's partnership with Cashify is set to further enhance its market presence. The exclusive deal aims to increase Pixel's market share from under 2% to at least 5% within 12-18 months through certified refurbished devices. Cashify's CEO, Mandeep Manocha, expects this collaboration to help Google double its installed base in India Cashify-Google deal expected to double Pixel’s presence in India’s smartphone market^[2].

The growth of Google Pixel aligns with broader trends in the smartphone market, particularly in the refurbished smartphone sector. According to Redseer, the refurbished smartphone market in India is expected to reach $10 billion by 2026, driven by the demand for high-end smartphones at accessible prices Cashify-Google deal expected to double Pixel’s presence in India’s smartphone market^[2].

Google's success story in the smartphone market underscores the importance of innovative marketing strategies and product differentiation. As the company continues to expand its market reach and improve consumer confidence, it remains a brand to watch in the premium smartphone segment.

References:

Google Pixel is the fastest growing premium smartphone ...^[1] https://9to5google.com/2025/09/09/google-pixel-is-the-fastest-growing-premium-smartphone-brand-in-the-world/
Cashify-Google deal expected to double Pixel’s presence in India’s smartphone market^[2] https://economictimes.indiatimes.com/tech/technology/cashify-google-deal-expected-to-double-pixels-presence-in-indias-smartphone-market/articleshow/123679097.cms