Google's Pixel 10 Pro Fold: A Familiar Yet Disappointing Release Amid Foldable Market Shift

Thursday, Jul 31, 2025 1:50 pm ET2min read

Google is set to unveil the Pixel 10 series, including the Pixel 10 Pro Fold, in New York. The foldable device is expected to be similar to last year's Pixel 9 Pro Fold, which may disappoint some fans. The Pixel 10 lineup is shaping up to be an interesting launch, with the addition of a telephoto lens to the base model, built-in Qi2 support, and Tensor G5 SoC. However, the Pixel 10 Pro Fold may not live up to expectations, especially with OnePlus leaving the US foldable market behind and Samsung's recent innovations.

Google is set to unveil the Pixel 10 series in New York, with a significant focus on the Pixel 10 Pro Fold. The event, scheduled for August 20, promises the latest advancements in Google's flagship smartphone lineup. The Pixel 10 series is expected to include the standard Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the second-generation Pixel 10 Pro Fold.

The Pixel 10 series is anticipated to feature a new Tensor G5 chip built on TSMC's 3nm process, which is a significant upgrade from previous models. This chip promises enhanced performance and efficiency, narrowing the gap with competitors like Apple and Qualcomm [1].

One of the notable additions is the inclusion of a telephoto lens in the base model Pixel 10, which will allow for better zoom capabilities. Additionally, the Pixel 10 Pro Fold is expected to have built-in Qi2 support, enabling wireless charging [1].

However, the Pixel 10 Pro Fold may not meet the high expectations set by last year's Pixel 9 Pro Fold. The device is expected to be similar to its predecessor, which could disappoint fans who were hoping for more innovative features. Furthermore, the departure of OnePlus from the US foldable market and Samsung's recent advancements in the foldable device segment may also impact the Pixel 10 Pro Fold's market reception [1].

The pricing strategy for the Pixel 10 series is expected to remain consistent with previous generations, with the base model starting at $799 in the US and the Pro models starting at $999. The Pixel 10 Pro XL is expected to start at $1,199, while the Pixel 10 Pro Fold may introduce a 1TB storage option priced at $2,149 [2].

Google is also focusing on AI integration with the Pixel 10 series. Buyers of the standard Pixel 10 will receive a six-month subscription to Google's AI Pro plan, while Pro models will come with a full year of the subscription. Additionally, all Pixel 10 series buyers will receive six months of Fitbit Premium and three months of YouTube Premium [2].

In conclusion, the Pixel 10 series promises significant upgrades in performance and AI integration. However, the Pixel 10 Pro Fold may not live up to expectations, given the competitive landscape and recent innovations in the foldable device market. The pricing strategy remains consistent with previous generations, with a focus on maintaining competitive pricing while offering enhanced features and AI capabilities.

References:
[1] https://www.indiatimes.com/trending/google-pixel-10-series-here-is-what-you-can-expect-from-its-launch-in-india-665104.html
[2] https://theoutpost.ai/news-story/google-pixel-10-series-pricing-and-ai-features-leaked-ahead-of-august-launch-18487/

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