Google Pay Partnership Boosts Affirm Holdings Stock Amid Expansion of Flexible Payment Options

Affirm Holdings AFRM stock rose 5.86% to $77.34 on Tuesday after announcing an expanded partnership with Alphabet GOOGL Google Pay. The collaboration enables consumers to pay over time at merchants that accept Google Pay through autofill on Chrome. Affirm's flexible, transparent payment options are now available through autofill on Chrome, and eligible consumers can choose installment plans ranging from $35 to $30,000 with interest rates starting at 0% APR and no late or hidden fees.

Affirm Holdings (AFRM) stock rose 5.86% to $77.34 on Tuesday following the announcement of an expanded partnership with Alphabet's (GOOGL) Google Pay. The collaboration makes Affirm's flexible payment options available through autofill on Chrome, further streamlining the consumer checkout process and broadening Affirm's reach.

The integration, which builds on Affirm's early 2024 launch on Google Pay, allows U.S. desktop shoppers to access the "buy now, pay later" service instantly while browsing and buying online. Consumers using the Chrome desktop browser can select "Pay over time options" from the autofill dropdown menu. After a quick eligibility check, they can choose a biweekly or monthly payment plan ranging from $35 to $30,000, with interest rates starting at 0% APR and no late or hidden fees [1].

Vishal Kapoor, senior vice president of Product at Affirm, stated, "By integrating Affirm with autofill on Chrome, we can deliver payment choice and flexibility seamlessly and at scale." The autofill feature will be automatically activated for merchants, with no additional integration effort required [2].

The stock's performance aligns with broader market trends, as Google's stock price also gained 1.07% on Tuesday. Affirm's stock has posted modest gains on expectations, but the company may be less exposed than peers like PayPal Holdings (PYPL) to potential increases in bank data fees, which could pressure margins [3].

The integration of Affirm with autofill on Chrome is part of Affirm's mission to deliver honest financial products that improve lives. The company aims to empower consumers to spend and save responsibly while providing merchants with tools to fuel growth. Unlike most credit cards and other pay-over-time options, Affirm does not charge any late or hidden fees [4].

References:
[1] https://seekingalpha.com/news/4483891-affirm-adds-google-chrome-autofill-for-faster-checkout-on-desktop
[2] https://www.benzinga.com/markets/large-cap/25/08/47061724/affirm-rises-as-google-pay-partnership-brings-flexible-payments-to-more-online-checkouts
[3] https://www.morningstar.com/news/business-wire/20250812196500/affirm-expands-work-with-google-pay-integrates-with-autofill-on-chrome
[4] https://www.businesswire.com/news/home/20250812196500/en/Affirm-expands-work-with-Google-Pay-integrates-with-autofill-on-Chrome