Google Launches Authorized Refurbished Pixel Phone Sale Program with Cashify in India

Google has launched an authorized refurbished phone sale program in India in partnership with Cashify. The program allows customers to purchase previous generations of Pixel phones at a lower price, with quality checks and a one-year limited warranty provided by Cashify. The program aims to make premium technology more accessible and promote a circular economy. Cashify claims to make refurbished Pixel phones available across 18,000 pin codes via its omnichannel presence.

Google has partnered with Cashify, a prominent re-commerce platform in India, to introduce an authorized refurbished Pixel smartphone sale program. This initiative aims to make premium technology more accessible and promote a circular economy by offering previous generations of Pixel phones at a lower price. The program includes quality checks and a one-year limited warranty provided by Cashify.

The refurbished Pixel phones will be available for purchase through Cashify's app, website, and select retail locations, with the company claiming to make these devices accessible across 18,000 pin codes via its omnichannel presence. This partnership aligns with an increasing consumer demand for sustainable and affordable technology, as well as efforts to reduce electronic waste.

Cashify's Co-founder and CEO, Mandeep Manocha, emphasized the importance of consumer trust and accessibility in the refurbished market. He stated, "As the demand for high-quality refurbished devices continues to rise in India, ensuring consumer trust and accessibility has become more important than ever. In line with this, we are partnering with Google to bring certified refurbished Pixel smartphones to Indian consumers. This initiative represents a significant step in strengthening confidence in the refurbished market by offering devices that meet the highest standards of quality and reliability."

Prem Pandian, Google's Global Head of Strategic Initiatives and Partnerships, added, "Our collaboration with Cashify is a significant step in making the premium Pixel experience more accessible in India, while also advancing our commitment to a circular economy. This Trusted Reseller program is designed to meet the robust demand from Indian consumers for premium devices at an accessible price point."

The program is part of Google's broader strategy to diversify its manufacturing operations amid US tariff concerns. Alphabet, the parent company of Google, has been ramping up Pixel smartphone production in India, including the latest flagship Pixel 10 Series, and plans to begin exporting devices [1].

References:
[1] https://economictimes.indiatimes.com/industry/cons-products/electronics/alphabet-ramps-up-pixel-phone-production-in-india/articleshow/123669907.cms
[2] https://www.fonearena.com/blog/463164/google-cashify-refurbished-pixel-phones-india.html