Google Launches AI Call Feature for Local Businesses in US

Google has introduced a new AI-powered feature in its Search platform that allows users to have local businesses called on their behalf to check prices and availability. This feature, part of Google’s AI Mode, is currently available in the U.S. through Google Labs, with expanded access for paid subscribers. The tool uses AI to handle the call, summarize the results, and deliver the information to the user without requiring them to make the call themselves. This new capability builds on Google’s existing Duplex technology, which was launched in 2018 and uses speech recognition and context to engage in natural conversations with businesses.

According to a Google spokesperson, the AI call feature shares the user’s first and last name with the business being contacted, which helps businesses recognize that real potential customers are behind these calls. This transparency is intended to make it easier for businesses to serve those users. The feature also allows businesses to control how they are reached and what information is shared, using settings in their Google Business Profile, including the option to opt out of automated calls.

In addition to the business-calling feature, Google is rolling out a new Deep Search tool powered by its Gemini 2.5 Pro model. This tool is designed to return detailed answers to complex queries, further enhancing the capabilities of Google’s AI Mode. Both the AI call feature and Deep Search are part of Google’s broader shift toward artificial intelligence and AI agents designed to act on the user’s behalf, not just answer questions.

During its annual Google I/O event in May, Google unveiled a range of new AI features, including Veo 3, Imagen 4, and Gemini Diffusion, for its flagship AI product, Gemini. That same month, Google launched the AI Edge Gallery, a platform for distributing on-device AI models to smartphones. These advancements highlight Google’s commitment to integrating AI into its products and services, aiming to provide users with more efficient and convenient solutions.

However, as AI becomes increasingly capable, experts have raised concerns about the amount of data it requires to function and the hidden costs associated with agentic AI taking on more personal tasks. Anthony Habayeb, co-founder and CEO of AI risk management company, Monitaur AI, expressed his concerns about the level of oversight applied to higher-risk use cases. He pointed out that the growing use of AI tools that handle sensitive data, such as calendars, contacts, and credit cards, can escalate quickly when governance is lacking, especially in the event of a system oversight.

Despite these concerns, the new AI call feature is seen as a significant step forward in making everyday tasks more convenient. Habayeb noted that while everyone wants efficiency, consumers need to determine their risk appetite. Some may accept the convenience and data trade-offs, while others may not. What matters most, he said, is transparency and letting the market decide from there. Google’s new AI features aim to provide users with more control and convenience, while also addressing the potential risks associated with AI technology.