Google Introduces 'Preferred Sources' Feature to Personalize News Experience

Google is now allowing users to set up their preferred news source, including The Hindu, in the "Top Stories" section of Google News. This feature, called "Preferred Sources," allows users to curate information from trusted news outlets and personalize their search experience. Users can choose multiple sources and edit their selections later on. The feature aims to increase the diversity of news sources shown to users.

Google has introduced a new feature in Google News, allowing users to set up their preferred news source, including The Hindu, in the "Top Stories" section. This feature, dubbed "Preferred Sources," enables users to curate information from trusted news outlets and personalize their search experience. Users can select multiple sources and edit their selections later on, aiming to increase the diversity of news sources shown to users.

The introduction of "Preferred Sources" comes as part of Google's broader strategy to enhance user experience and content diversity. This feature is particularly relevant in an era where personalized news consumption is becoming increasingly important. By allowing users to choose their preferred news outlets, Google is catering to the growing demand for tailored information.

The "Preferred Sources" feature is part of Google's ongoing efforts to diversify its news offerings and compete with other news aggregators. This move aligns with the company's broader goal of providing users with a more comprehensive and personalized news experience. As users can now select multiple sources, the feature aims to increase the diversity of news sources shown to users, thereby promoting a more balanced and informed public discourse.

This initiative follows Google's recent announcement that it is exploring the use of Google Gemini to power a revamped version of its Siri voice assistant [1]. The company is in early discussions with Apple about building a custom AI model that could serve as the foundation for the new Siri, marking a significant step toward outsourcing more of its AI technology. This strategic partnership highlights Google's commitment to innovation and collaboration in the AI space.

Moreover, Google's recent launch of the Pixel 10 series has underscored the company's focus on AI integration within devices [2]. The Pixel 10 series features AI capabilities such as Magic Cue, Camera Coach, and Voice Translate, which are processed locally on the device. This shift towards on-device AI processing reflects a broader industry trend where AI is becoming an integral, invisible layer within personal devices rather than a standalone service.

In addition, Google has been extending its AI capabilities to other areas, such as video generation. The company recently offered free access to its Veo 3 AI video generation tool to all users of the Gemini app for a limited time [3]. This move, aimed at user acquisition and potential conversion, demonstrates Google's commitment to making its AI services accessible to a broader audience.

The "Preferred Sources" feature, along with these other initiatives, underscores Google's strategic focus on enhancing user experience and expanding its AI capabilities. As Google continues to innovate and collaborate, it is well-positioned to maintain its leadership in the tech industry.

References:
[1] https://news.bloomberglaw.com/antitrust/apple-explores-using-google-gemini-ai-to-power-revamped-siri
[2] https://www.forbes.com/sites/geruiwang/2025/08/24/googles-pixel-10-series-how-on-device-ai-drives-consumer-tech-change/
[3] https://theoutpost.ai/news-story/google-offers-free-weekend-access-to-gemini-s-veo-3-ai-video-generation-tool-19457/