Google (GOOGL.US) is set to acquire AdHawk, an eye-tracking technology manufacturer, for $115 million, as the tech giant seeks to re-enter the smart glasses market.

Generated by AI AgentMarket Intel
Tuesday, Mar 11, 2025 7:40 pm ET1min read
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Google (GOOGL.US) is in advanced negotiations to acquire AdHawk Microsystems, a manufacturer of eye-tracking technology, in one of the tech giant's latest moves to re-enter the market for headsets and smart glasses, according to sources familiar with the matter. The deal is expected to be worth $115 million, including $15 million that will be paid in the future, depending on AdHawk hitting its performance targets. The agreement is due to be completed this week, but the negotiations could still fall apart as the deal has not yet been signed, the sources said. AdHawk's employees will join Google's Android XR team, which is the company's operating system for XR devices, after the deal closes, the sources added. #Note: The output has been refined and polished to align with the preferences of North American readers, while preserving the meaning and intent of the Original Text. The sentence structure and flow have been improved to suit the reading habits of North American audiences. The overly literal translations have been avoided, and the focus has been on delivering smooth, contextually appropriate language.

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