Google (GOOGL.US) will experiment with using AI technology to determine users' age.

Google (GOOGL.US) announced on Wednesday that it would start using artificial intelligence to determine whether users are old enough for its products. The company revealed the new technology for determining users' ages in a blog post titled "New digital protections for kids, teens, and parents." A spokesperson confirmed that Google's products, including YouTube, would adopt automation.

Jenn Fitzpatrick, senior vice president of Google's "core" technology team, which builds the technology underpinning the company's flagship products and protects users' online safety, wrote in the blog post: "This year we will start testing a machine learning-based age estimation model in the US."

Fitzpatrick wrote: "This model will help us estimate whether a user is 18 or under, so we can take protective measures to help provide age-appropriate experiences."

The latest AI initiative comes as lawmakers are pressuring online platforms to do more to protect children. The company said it would bring its AI-based age estimation feature to more countries over time. Meta launched a similar feature in September, using AI to determine whether someone might be lying about their age.

Google and other tech companies have been increasing their reliance on AI for various tasks and products. Using AI for age-related content represents the latest AI frontier for Google, which reportedly took new initiatives despite a reorganization last year that saw hundreds of employees cut and some jobs moved to India and Mexico.