Google Faces $100B in Penalties Over Digital Advertising Antitrust Trial

Google is set to face a digital advertising antitrust trial with Texas, with the tech giant facing potential penalties of over $100 billion. The trial comes after a federal judge ruled in April that Google had unlawfully dominated the online advertising technology market. Google denies wrongdoing, arguing the market is competitive. The company is sparring with Texas over what information can be presented to jurors during the trial.

Google is set to face a digital advertising antitrust trial with Texas, with the tech giant facing potential penalties of over $100 billion. The trial comes after a federal judge ruled in April that Google had unlawfully dominated the online advertising technology market. Google denies wrongdoing, arguing the market is competitive. The company is sparring with Texas over what information can be presented to jurors during the trial.

The trial, scheduled for August 11, 2025, is a significant milestone in the ongoing antitrust battles against Google. The company faces allegations of illegal dominance in the digital advertising market and violations of deceptive trade practices. Texas and other states sued Google in 2020, accusing it of using exclusionary contracts and technical integrations to maintain its market dominance.

Google has asked the court to bar any discussion of the potential payout and its wealth during the trial, while Texas wants to limit mentions of the states' political leanings. Both sides are seeking to control the narrative and prevent potentially prejudicial information from influencing the jury.

The trial's outcome could have far-reaching implications for Google and the broader tech industry. If Google is found guilty, it could be forced to sell off certain products or services, fundamentally altering its business model. The company's market dominance in search and digital advertising is at stake, and the trial could reshape the competitive landscape.

Investors should closely monitor the trial's developments, as the potential penalties and regulatory changes could significantly impact Google's financial performance. The company's stock price has been volatile in recent months, reflecting the uncertainty surrounding its antitrust battles.

References:

[1] Reuters. (2025, July 9). Google sparring with Texas over upcoming digital advertising antitrust trial. Retrieved from [https://www.reuters.com/legal/litigation/google-texas-clash-over-upcoming-digital-advertising-antitrust-trial-2025-07-09/](https://www.reuters.com/legal/litigation/google-texas-clash-over-upcoming-digital-advertising-antitrust-trial-2025-07-09/)

[2] Pandasecurity. (2025, July 2). FTC v. Meta and US v. Google: The landmark antitrust lawsuits shaping big tech. Retrieved from [https://www.pandasecurity.com/en/mediacenter/ftc-v-meta-and-us-v-google-the-landmark-antitrust-lawsuits-shaping-big-tech/](https://www.pandasecurity.com/en/mediacenter/ftc-v-meta-and-us-v-google-the-landmark-antitrust-lawsuits-shaping-big-tech/)