Google-DOJ Settlement Talks Underway, Could Boost Ad Firms

Sunday, Nov 16, 2025 9:11 am ET1min read
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Google parent Alphabet may be in settlement talks with the Department of Justice in an antitrust case regarding its dominance in online advertising. A settlement could boost Google stock or digital ad firms like Magnite and PubMatic, depending on the terms. Evercore ISI analyst Robert Coolbrith suggests that a settlement could include significant behavioral remedies, potentially favoring Magnite and PubMatic over Trade Desk.

Google-DOJ Settlement Talks Underway, Could Boost Ad Firms

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