Google Cross-Border AI Expansion Surges with €600M Netherlands Data Center and Advanced Gemini 3 Model Launch

Google has introduced Gemini 3, its most advanced AI model to date, described as the world’s best for multimodal understanding. The model combines enhanced visualization, interactivity, and analytical capabilities, enabling users to process complex data inputs such as text, images, and charts. Gemini 3 Deep Think, a specialized mode for advanced analysis, will undergo security testing before being available to Google AI Ultra subscribers. Experts suggest the model could redefine AI applications in creative work, research, and decision-making across industries according to analysis.

In the Netherlands, Google has launched a new data center in Winschoten, Groningen, expanding its europe-west4 cloud region. The facility, which cost €600 million to develop, is part of Google’s broader €3.8 billion investment in the country’s digital infrastructure as of 2024. The data center incorporates sustainable features, including solar panels and advanced air-cooling technology to reduce water usage. Marco Ynema, Google's data center lead, highlighted the project’s alignment with the country’s AI ambitions and its role in fostering job-ready AI skills.

Google has launched a new service called "Google Things to Do connectivity" through Cheap Fun Things To Do, enabling tour operators and activity providers to list their offerings directly on Google Maps and Search. The service, priced at $20 per month, aims to simplify distribution for vendors while increasing visibility for travelers. Chaz Desousa, President of Cheap Fun Things To Do, described the platform as a strategic tool for boosting direct bookings and brand loyalty. The service is available in multiple regions, including the Americas, Asia-Pacific, and EMEA according to official announcements.