Google-backed Glance pilots Android lockscreen platform in US

Glance, which operates a lockscreen platform targetting Android smartphones, is setting its sights on the U.S. market. The Indian startup recently commenced a pilot program in partnership with Motorola and Verizon in the U.S., with plans for a full launch in the country later this year, sources familiar with the matter told TechCrunch.

Glance, the smart lockscreen platform owned by InMobi Group, is expanding its horizons beyond its current strongholds in India and Indonesia. The company, which already boasts over 400 million active users across these two countries, has set its sights on the U.S. market [1]. A pilot program in partnership with Motorola and Verizon marks the beginning of this expansion, with plans for a full-scale launch later in the year [2].

Founded in 2019, Glance has already made significant strides in the Android smartphone market. The platform, which is incorporated at the Android ROM level, is present in over 450 million Android smartphones worldwide, including the U.S., Japan, Thailand, and Indonesia [1]. India, in particular, is one of Glance's most significant markets, with over 235 million users [1].

Glance's presence in the market extends beyond budget phones. The company aims to provide users with a non-intrusive way to access information and enhance their overall smartphone experience [1]. Glance has already formed partnerships with major smartphone manufacturers like Samsung, Jio, Oppo, Vivo, Motorola, Realme, Xiaomi, Softbank, Transsion Holdings, Gionee, and Huawei [1].

The company's expansion into the U.S. market is part of its larger goal to reach one billion mobile devices [2]. Glance has also been exploring partnerships with content providers and merchants to offer a more diverse range of services to its users [1].

Glance's success can be attributed to its non-intrusive approach to content delivery and its strategic partnerships. The company's lockscreen platform allows users to access content, such as news, weather updates, and promotional offers, without unlocking their phones [1]. This feature is particularly appealing to users who want to stay informed while conserving battery life and reducing distractions.

Moreover, Glance's partnerships with major smartphone manufacturers and content providers enable it to offer a diverse range of content to its users. The company has already worked with global brands across various segments, including Unilever, Coca-Cola, Kellogg's, Red Bull, Pepsi, Netflix, Disney+ Hotstar, Tata Motors, CEAT, Volkswagen, Honda, and Skoda [1].

In conclusion, Glance's expansion into the U.S. market represents an exciting new chapter for the company. With its non-intrusive approach to content delivery, strategic partnerships, and ambitious goals, Glance is well-positioned to make a significant impact in the U.S. smartphone market.

References:
[1] "Glance, which operates a lockscreen platform targetting Android smartphones, is setting its sights on the U.S. market," Financial Express, [https://www.financialexpress.com/life/technology-smart-lock-screen-platformnbspglance-targets-1-billion-users-by-2025-3440158/]
[2] "Lock-screen platform Glance to expand to US, aims to be on one billion mobile devices," Moneycontrol, [https://www.moneycontrol.com/news/trends/entertainment/lock-screen-platform-glance-to-expand-to-us-aims-to-be-on-one-billion-mobile-devices-8590631.html]