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Applications for the 2025 cohort of the Google for Startups Accelerator: Africa are now open, with the deadline set for 10 September 2025 [1]. The three-month hybrid program is designed to support early-stage and Series A startups across the African continent, with a focus on seed-to-Series A businesses [1]. Google emphasizes that the initiative targets founders who leverage technology to solve pressing issues in sectors such as fintech, healthtech, agritech, logistics, and education [1].
The program offers a structured curriculum that includes digital training sessions and in-person workshops, where startups engage in product development, technical support, and leadership development [1]. A core feature of the accelerator is direct mentorship from Google’s network of experts, product managers, and engineers [1]. Additionally, participants gain access to specialized training in Google Cloud, machine learning, and artificial intelligence [1]. Selected startups will also receive Google Cloud credits, helping to reduce infrastructure costs [1].
Google’s accelerator aims to address challenges commonly faced by African startups, including limited access to venture capital, high operational costs, and a shortage of advanced technical expertise [1]. By providing technical resources and global networking opportunities, the program enables founders to refine their products and business models for scalability in regional and international markets [1]. In South Africa, where the enterprise and fintech sectors are expanding rapidly, the initiative is attracting startups looking to scale beyond local markets [1].
At the continental level, the accelerator supports the development of Africa’s digital economy. It aligns with ongoing efforts to strengthen the continent’s startup ecosystem, fostering innovation and international collaboration [1]. According to data from venture capital trackers and the African Development Bank, funding for African startups has declined compared to peak levels in 2021 and 2022, though interest in scalable technology-driven ventures remains [1]. The Google program offers an alternative pathway for startups to access resources and partnerships in this evolving landscape [1].
To apply, startups must submit detailed information about their company, the problem they aim to solve, and evidence of traction or market validation [1]. The application process is open exclusively to South African-based founders, though the program is intended to serve startups across the continent [1]. Shortlisted applicants will be contacted prior to the program’s commencement. The initiative not only supports individual founders but also contributes to broader economic development by fostering job creation and cross-border collaboration [1].
The 2025 cohort of the Google for Startups Accelerator: Africa is expected to further position the continent as a hub for innovation, particularly in areas such as financial inclusion, healthcare, food security, and climate adaptation [1]. By supporting startups that address these challenges, the program helps drive long-term economic growth and integration into global technology markets [1].
Source:
[1] Google for Startups Accelerator Africa 2025 (https://technext24.com/2025/09/03/google-for-startups-accelerator-africa/)

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