Goodyear Blimp and Ice Cube Partner for Touring Legacy Celebration.

Goodyear and Ice Cube are collaborating to celebrate the 100th anniversary of the Goodyear Blimp. Ice Cube will perform his classic hits on tour and the Goodyear Blimp will make appearances at select venues. The partnership aims to celebrate the timeless lyrics of Ice Cube's 1993 single "It Was a Good Day" and continues the tradition of the Goodyear Blimp appearing at big events.

In a unique marketing partnership, Goodyear (NASDAQ: GT) has joined forces with rap legend Ice Cube to celebrate the 100th anniversary of the Goodyear Blimp. The collaboration, which kicked off on August 24, 2025, at the BIG3 Championship in Orlando, aims to bring Ice Cube's classic hits and the legendary airships to fans throughout North America.

The partnership, which will continue through September and October 2025, will see the Goodyear Blimp making appearances at select concert venues in Denver, Colorado, San Diego, California, Los Angeles, California, and Cleveland, Ohio. The collaboration pays homage to Ice Cube's iconic 1993 lyric about the Goodyear Blimp from "It Was a Good Day," bringing the lyric to life both literally and figuratively for fans across generations [1].

Goodyear's airships have a storied legacy of appearing at big events, and this moment continues that tradition. The partnership is a strategic move for Goodyear to leverage the cultural impact of Ice Cube's music and the enduring popularity of the Goodyear Blimp [2].

The collaboration is part of Ice Cube's "Truth to Power: 4 Decades of Attitude" tour, which will take fans on a musical journey through his four-decade career. "From the beginning, I always thought you had to dream big if you really wanted to make it big," said Ice Cube. "The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, 'Ice Cube's a Pimp'" [1].

The partnership is a significant milestone for Goodyear, which employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. The company's two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry [3].

References:
[1] https://www.prnewswire.com/news-releases/its-always-a-good-day-goodyear-x-ice-cube-partner-to-prove-that-swagger-never-fades-302537663.html
[2] https://www.stocktitan.net/news/GT/it-s-always-a-good-day-goodyear-x-ice-cube-partner-to-prove-that-s9s7rw10r7gu.html
[3] https://www.marketscreener.com/news/the-goodyear-x-ice-cube-partner-to-prove-that-swagger-never-fades-ce7c50d8dd80f32d