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Goodyear Blimp Celebrates 100th Anniversary with Ice Cube Tour
ByAinvest
Monday, Aug 25, 2025 9:34 am ET1min read
Goodyear and Ice Cube have collaborated to celebrate the 100th anniversary of the Goodyear Blimp. Ice Cube's 1993 single "Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'" will be featured during his Truth to Power: 4 Decades of Attitude tour. The partnership began at the BIG3 Championship in Orlando on August 24.
Goodyear (NYSE: GT) has announced a collaborative marketing effort with rap legend Ice Cube to celebrate the 100th anniversary of the iconic Goodyear Blimp. The partnership, which kicked off at the BIG3 Championship in Orlando on August 24, 2025, will continue through September and October, with the Goodyear Blimp making appearances at select concert venues in Denver, San Diego, Los Angeles, and Cleveland [2].The collaboration is set to honor Ice Cube's 1993 single "Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'" by featuring the Goodyear Blimp during his Truth to Power: 4 Decades of Attitude tour. This partnership is part of Goodyear's broader 100th anniversary celebration, which includes various appearances and collaborations throughout 2025 [2].
The partnership with Ice Cube is not the only notable event in Goodyear's anniversary celebrations. Earlier in the year, the Goodyear Blimp, Wingfoot Three, participated in a unique Pokémon battle event in Los Angeles, organized by GameStop. The event, which took place 1,000 feet above the city, featured YouTuber Casey Neistat using ModRetro’s Chromatic handheld gaming console to participate in the battle [1].
These collaborative efforts highlight Goodyear's commitment to celebrating its 100th anniversary through innovative and engaging marketing strategies. The company's ability to leverage iconic partnerships and events demonstrates a forward-thinking approach to brand promotion, which could potentially enhance its market presence and attract new customers.
References:
[1] https://www.tirereview.com/goodyear-blimp-pokemon-battle/
[2] https://www.stocktitan.net/news/GT/it-s-always-a-good-day-goodyear-x-ice-cube-partner-to-prove-that-s9s7rw10r7gu.html
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