goeasy Ltd. Appoints Dan Rees as CEO: A New Era of Growth and Innovation

goeasy Ltd. (TSX: GSY), one of Canada's leading consumer lenders focused on delivering a full suite of financial services to Canadians with near to non-prime credit, has announced the appointment of Dan Rees as its new Chief Executive Officer. Rees, who will join the company on March 3, 2025, and assume responsibility in May of the same year, brings a wealth of experience and expertise in business transformation and driving growth to the role.

Dan Rees joins goeasy following a successful 25-year career with Scotiabank, where he held progressively senior executive roles. From 2019 to 2024, Rees served as Scotiabank's Group Head of Canadian Banking, leading the largest revenue portfolio of $13 billion and a lending portfolio of approximately $450 billion. Under his leadership, Scotiabank's customer satisfaction ranking improved to a lead position among Canada's big banks. Rees' notable achievements include establishing strategic partnerships, such as the Scene loyalty program with Sobeys, and overseeing the centralization and consolidation of the bank's legacy operational functions, leading to gains in operating leverage and efficiency.

Dan Rees' appointment as CEO is an exciting milestone for goeasy, signaling the company's ambition to drive growth and innovation. Rees' entrepreneurial approach aligns well with goeasy's culture, and his addition strengthens the executive team on their journey to expand existing products and channels of distribution to become the largest and best performing non-prime lender in Canada and beyond.

In recent years, Dan Rees has demonstrated a track record of driving impressive results and generating new revenue opportunities. His experience in financial services, including roles in Operations, Risk, Global Banking & Markets, Human Resources, and Retail Banking, will be invaluable in helping goeasy achieve its ambitious growth plans. Rees' commitment to improving the lives of everyday Canadians resonates with goeasy's mission to provide non-prime leasing and lending services to Canadians with near to non-prime credit.

As goeasy looks to the future, Dan Rees' appointment as CEO is a testament to the company's commitment to driving growth and innovation in the non-prime lending sector. With Rees' leadership, goeasy is well-positioned to continue its track record of delivering industry-leading performance and becoming Canada's leading provider of non-prime consumer credit.