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GoDaddy Inc. (GDDY) delivered a resilient Q1 2025 performance, defying market headwinds with an 8% year-over-year revenue increase to $1.2 billion. The company reaffirmed its full-year 2025 guidance, signaling confidence in its ability to navigate economic uncertainties through strategic execution. Underlying this growth are initiatives like its AI-driven Airo platform, pricing optimization, and commerce expansion, which are reshaping its value proposition for small businesses. Let’s dissect the key drivers and implications for investors.
GoDaddy’s top-line growth of 8% (both reported and constant currency) placed it at the upper end of its guided range, with annual recurring revenue hitting $4.1 billion (+7%). International markets shone, contributing a 10% revenue surge driven by strong domain sales in regions like Europe and Asia. Domestic performance, however, remained steady, reflecting cautious small-business spending.
Margin performance was equally compelling. Normalized EBITDA rose 16% to $364 million, with a margin of 31%—a 200-basis-point improvement over Q1 2024. This expansion underscores the efficacy of cost discipline and pricing strategies. Free cash flow jumped 26% to $411 million, aligning with its long-term goal of maximizing liquidity.
Pricing & Bundling: The company’s push to bundle its core domain hosting with premium services like websites and marketing tools is paying off. Cohorts using these bundles exhibit lower churn and higher ARPU (+9% to $225). Third-party integrations (e.g., payment processing, e-commerce tools) are expanding the addressable market without significant incremental costs.
Commerce Ecosystem: Gross payments volume (GPV) grew at a healthy clip, with new high-margin products like GoDaddy Capital (merchant cash advances) and Same-Day Payouts gaining traction. While these remain small, they signal a shift toward recurring revenue streams outside traditional hosting.
Airo Platform Dominance:

GoDaddy exited Q1 with $719 million in cash and a net debt-to-EBITDA ratio of 1.9x—a notable improvement from 2.7x in 2023. The company completed its $4 billion share repurchase program, reducing shares outstanding by 25%, and secured a new $3 billion authorization through 2027. This prioritization of buybacks reflects confidence in its ability to generate free cash flow, which is now projected to exceed $1.5 billion in 2025.
Despite the positives, challenges linger. Customer count stabilized at 20.5 million, with growth expected later in 2025. While retention remains robust (above 85%), the company must ensure Airo’s AI tools can counteract macro-driven hesitancy among small businesses. Additionally, competition in the SMB tech stack (e.g., Shopify, AWS for startups) requires constant innovation to maintain pricing power.
GoDaddy’s reaffirmed 2025 guidance—$4.86–$4.94 billion in revenue (+7% midpoint), 31% EBITDA margins, and $1.5+ billion free cash flow—aligns with its “North Star” targets of 6–8% annual revenue growth through 2026 and a 33% EBITDA margin by 2026. These goals are achievable given its:
GoDaddy’s Q1 results reaffirm its status as a resilient operator in the SMB tech space. With a 31% EBITDA margin, $411 million in free cash flow, and strategic initiatives like Airo and commerce services gaining traction, the company is well-positioned to meet its 2026 targets. The reaffirmed guidance and $3 billion buyback plan further validate its confidence.
Investors should focus on the long view: GoDaddy’s $4.5 billion cumulative free cash flow target by 2026, combined with its 25% share reduction, could drive meaningful EPS growth. While macroeconomic pressures persist, GoDaddy’s diversified revenue streams and AI-powered solutions make it a compelling play on the $4.5 trillion SMB tech market. For now, the numbers—and the strategy—are trending upward.
Final Take: Buy-the-dip opportunities in GDDY warrant attention, especially if valuation multiples compress further. The stock trades at ~6x 2025 EV/EBITDA, offering a reasonable entry point for investors willing to bet on SMB tech consolidation.
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