GMs Record EV Sales Surge 115 Percent Yet Stock Volume Ranks 332nd Amid Rising Costs and Tariffs

On August 5, 2025, General Motors (GM) closed with a 0.36% decline, trading at $52.56, despite achieving a historic milestone in electric vehicle (EV) sales. The stock’s volume of 0.36 billion ranked it 332nd in the market. GM reported delivering over 19,000 EVs in July, a 115% year-over-year surge, driven by the Chevrolet Equinox EV, which accounted for 8,500 units sold—the highest monthly tally for a non-Tesla EV in the U.S.

The Equinox EV’s success stems from its competitive pricing, extended range, and appeal to younger buyers. Dealers in high-volume EV markets, such as South Florida, reported strong sales growth, with customers drawn to the vehicle’s design and performance. Analysts attribute the surge to federal tax credits expiring in 2025, which are accelerating buyer decisions. The model’s affordability and 319-mile range position it as a key contender in the mass-market EV segment, outperforming rivals like the Honda Prologue and Mustang Mach-E in July.

Despite robust sales, GM faces near-term challenges. Rising warranty costs for early EV software issues and the L87 powertrain, combined with higher tariffs and capital expenditures, could weigh on profitability. The company’s adjusted EBIT forecast for 2025 remains at $10–$12.5 billion, but second-half earnings are projected to decline due to reduced wholesale volumes and increased spending on next-gen trucks and EV capacity. These factors, alongside softening demand post-tax credit phaseout, may temper investor enthusiasm.

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