GMO Internet Group Establishes New Entity "GMO-Z.com TECH KR, Inc."

GMO Internet Group, a leading comprehensive internet group in Japan, has announced the establishment of its Korean entity, GMO-Z.com TECH KR, Inc. This strategic move aligns with the group's mid-term business strategy, focusing on the global expansion of its affiliate marketing and payment services. The new entity will operate from the 13th floor of 364, Gangnam-daero, Gangnam-gu, Seoul, with Shuichi Kobayashi serving as the representative director.

GMO-Z.com TECH KR, Inc. will primarily deliver performance marketing and payment services in South Korea, supporting media publishers and advertisers in maximizing customer acquisition and monetization. The company will leverage GMO TECH's expertise and relationships to provide consulting services tailored to the unique needs of the Korean market.

The South Korean digital market is one of Asia's leading markets, with high App usage rates and strong demand for advertising. This makes it an attractive market for overseas App publishers looking to expand their reach. GMO-Z.com TECH KR's focus on performance marketing and payment services aligns perfectly with these market trends, positioning the company to support the growth of App developers and advertisers in the region.

GMO-Z.com TECH KR, Inc. offers two primary services:

1. Performance Marketing with Z.com SmaAD: By leveraging the industry-leading media network and the successful 'Z.com SmaAD' performance marketing service, which has already achieved over 3,000 cases globally, GMO-Z.com TECH KR supports App developers across diverse sectors such as gaming, entertainment, and healthcare in acquiring users and maximizing revenue. The service offers CPI and CPE formats, delivering Ads through its exclusive network of premium media to achieve high-performance campaigns tailored to advertisers' KPIs.
2. Out-App-Purchase Service: The 'Z.com 앱 외부 결제(Out-App-Purchase)' service offers new payment options for Apps, significantly reducing transaction fees and supporting the revenue growth of App developers. Additionally, App users will benefit from a more cost-effective billing environment and a variety of payment options, fostering the development of a valuable platform for both parties.

GMO-Z.com TECH KR's flexible Ad operations and enhanced synergies with partner companies will contribute to market growth in South Korea by expanding the volume of distribution opportunities in the market through collaboration with the domestic network in Korea. By leveraging GMO TECH’s expertise and relationships, GMO-Z.com TECH KR will provide consulting services that maximize customer acquisition and monetization for media publishers and advertisers.

In conclusion, GMO Internet Group's establishment of GMO-Z.com TECH KR, Inc. is a strategic move that aligns with the South Korean digital market's trends and positions the company to support the growth of App developers and advertisers in the region. With its focus on performance marketing and payment services, GMO-Z.com TECH KR is well-equipped to maximize customer acquisition and monetization for its clients.