GM has been making waves in the electric vehicle (EV) market, and the fourth quarter of 2024 was no exception. The company's diverse EV lineup, led by the affordable and accessible Chevy Equinox EV, contributed to a strong sales performance that even surpassed Ford's EV sales in the quarter. Additionally, the luxurious Cadillac Escalade IQ, priced at a staggering $130,000, sold an impressive 670 units, demonstrating the appeal of high-end electric SUVs.

GM's EV sales surged in Q4 2024, driven by the success of the Chevy Equinox EV. With a starting price of $35,000 before incentives, the Equinox EV became even more accessible with the $7,500 federal clean vehicle credit, making it eligible for as low as $27,500 for qualifying buyers. This affordability, combined with its over 300 miles of range, made the Equinox EV an attractive option for many consumers. In the fourth quarter of 2024, Chevy sold 18,089 units of the electric crossover, contributing to a total of 28,847 sales for the year. This strong performance placed the Equinox EV as GM's top-selling EV in 2024.

The Cadillac Escalade IQ, a luxury electric SUV, also played a significant role in GM's overall EV sales growth in 2024. Its high price point and luxurious features contributed to its sales success. In the fourth quarter of 2024, GM sold 670 units of the Escalade IQ, which was a notable increase from the previous quarter. This growth can be attributed to the vehicle's appeal to affluent customers seeking a premium electric SUV experience. The Escalade IQ's high price point, starting at over $100,000, is a testament to its luxurious features and target market. Its sales performance demonstrates that there is a strong demand for high-end electric vehicles in the market.

GM's overall EV strategy significantly contributed to its Q4 sales performance in 2024. The company's approach to offering a diverse range of electric vehicles for various customer segments, along with its focus on affordability and accessibility, drove strong sales growth in the quarter. GM's diverse EV lineup, including affordable crossovers like the Chevy Equinox EV and Blazer EV, luxury SUVs such as the Cadillac Lyriq, and electric trucks like the GMC Hummer EV, allowed the company to attract a broader range of customers. This diverse lineup, combined with the affordability and accessibility of its electric vehicles, helped GM achieve its record Q4 EV sales performance.

In conclusion, GM's EV sales surge in Q4 2024 was driven by the success of the Chevy Equinox EV and the impressive sales of the Cadillac Escalade IQ. The company's diverse EV lineup and focus on affordability and accessibility contributed to its strong sales performance, allowing GM to overtake Ford in EV sales in the quarter. As the EV market continues to grow, GM's strategy of offering a wide range of electric vehicles for various customer segments will likely remain a key factor in its success.