GM and CARFAX Expand Partnership for iMR Turnkey Program

CARFAX and General Motors (GM) have expanded their partnership to include CARFAX Lifetime new car ad placements in GM's iMR Turnkey Program. Eligible GM dealers can access advertising support starting July 2025. CARFAX is ranked as the #1 automotive website in U.S. traffic according to SEMrush and SimilarWeb. The initiative targets GM dealers who sell Chevrolet, Buick, GMC, and Cadillac models.

CARFAX and General Motors (GM) have announced a significant expansion of their partnership, with CARFAX Lifetime dealers now receiving new car ad placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care to qualify for GM's In-Market Retail (iMR) Turnkey Program [1][2]. This collaboration is set to commence in July 2025, providing eligible GM dealers with enhanced advertising support.

The new initiative, which is exclusively available to CARFAX Lifetime dealers, aims to maximize the impact of advertising for GM dealers selling Chevrolet, Buick, GMC, and Cadillac models. Andrew Diemer, Dealer Principal at Day's Chevrolet in Jasper, GA, expressed optimism about the partnership, stating, "It'll help boost revenue and visibility while reinforcing the trust and loyalty we work hard to earn every day" [1][2].

The GM iMR Turnkey program is designed to streamline the process for dealers, with no additional paperwork or delays. This synergy allows dealers to get more value from their ad spend, freeing up time and digital marketing dollars to focus on customer service and building confidence among car shoppers, owners, and sellers [1][2].

As the No. 1 automotive website in traffic in the United States, according to SEMrush and SimilarWeb, CARFAX offers GM dealers a competitive edge by helping them connect with millions of in-market shoppers daily [1][2]. To learn more about how CARFAX Lifetime and GM's iMR Turnkey Program can benefit your dealership, visit carfaxfordealers.com.

References:
[1] https://www.prnewswire.com/news-releases/carfax-lifetime-new-car-ads-approved-for-gm-imr-turnkey-program-302502572.html
[2] https://www.marketscreener.com/quote/stock/S-P-GLOBAL-INC-27377749/news/CARFAX-Lifetime-New-Car-Ads-Approved-for-GM-iMR-Turnkey-Program-50481830/