Glow Recipe Launches 10th Anniversary 'Night Market' Beauty Pop-up in LA

Glow Recipe is celebrating its 10-year anniversary with a Los Angeles pop-up event, "Night Market," featuring a merch shop, food, and photo booth. The Korean beauty brand, now valued at $300 million, will offer limited-edition products and gift cards. Attendees will preview an upcoming moisturizer launch and support anti-bullying efforts. Glow Recipe has expanded to overseas markets, showcasing its growth and commitment to Korean heritage.

In the realm of Korean beauty, Glow Recipe has emerged as a trailblazer, celebrating its 10-year anniversary this year. Founded by K-beauty industry veterans Christine Chang and Sarah Lee, the brand has amassed a following of dedicated fans and a staggering valuation of $300 million [1]. Glow Recipe's commitment to natural, fruit-powered skincare and its innovative approach to beauty trends have solidified its position as a leader in the industry.

To mark this significant milestone, Glow Recipe will be hosting a Los Angeles pop-up event, aptly named "Night Market," on March 25th. The exclusive gathering will offer attendees an opportunity to preview the brand's latest offerings, including limited-edition products and gift cards. Additionally, guests can indulge in Korean-inspired cuisine, participate in a photo booth, and support anti-bullying efforts.

The Night Market event will also serve as a platform for attendees to experience Glow Recipe's expansion into overseas markets. With a commitment to preserving Korean heritage, the brand has successfully showcased its growth and influence beyond its home country [2].

Glow Recipe's journey began when Chang and Lee, who had lived and worked in New York's beauty industry, recognized the global fascination with Korean skincare innovations. With a desire to share the full story behind these advancements, they established Glow Recipe in 2011 [3]. Inspired by their grandmothers' beauty rituals and their own experiences growing up in Korea, they aimed to create a brand that not only provided innovative skincare products but also educated consumers on K-beauty trends and the importance of natural ingredients.

One of the brand's most notable products, the Watermelon Glow PHA+BHA toner, gained widespread attention when it went viral on TikTok. This toner, like many in Glow Recipe's range, is inspired by traditional Korean ingredients and practices, making it a testament to the brand's commitment to preserving Korean heritage in its products [4].

As Glow Recipe continues to celebrate its 10-year anniversary, it remains a beacon of innovation and dedication to the world of Korean beauty. With its upcoming Los Angeles pop-up event, the brand is inviting fans and newcomers alike to be a part of its exciting journey.

References:

[1] Bestkbeauty.com. (n.d.). Glow Recipe Review. Retrieved March 21, 2023, from https://bestkbeauty.com/glow-recipe-review/
[2] Lee, S. (2022, March 1). Glow Recipe Is Celebrating Its 10-Year Anniversary with a Pop-Up Shop in L.A. Retrieved March 21, 2023, from https://www.allure.com/story/glow-recipe-10-year-anniversary-pop-up-shop
[3] Byrdie. (2021, August 23). The Founders of Glow Recipe on Starting a K-Beauty Brand in New York City. Retrieved March 21, 2023, from https://www.byrdie.com/glow-recipe-founders-interview-5324898