Globant SA and Suntory Global Spirits Partner to Revolutionize Business Intelligence with AI

Globant SA has partnered with Suntory Global Spirits to develop a generative AI-powered Commercial Insights Agent, aiming to enhance decision-making processes across product development, marketing, sales, and strategy. The tool is expected to reduce operating costs and time-to-action, empowering employees to focus on strategic tasks by automating insight retrieval. The partnership highlights the growing demand for AI-powered solutions in the consumer goods sector and positions Globant as a key player in meeting these evolving market needs.

Suntory Global Spirits, a leading player in the premium spirits market, has partnered with Globant to develop a generative AI-powered Commercial Insights Agent. This innovative tool aims to enhance decision-making processes across various facets of the business, including product development, marketing, sales, and strategy. The partnership underscores the growing demand for AI-powered solutions in the consumer goods sector and positions Globant as a key player in meeting these evolving market needs.

The Commercial Insights Agent will enable Suntory Global Spirits employees to access data insights and self-service intelligence, significantly speeding up decision-making processes. By interpreting complex business questions across dashboards, reports, and unstructured documentation, the AI agent eliminates the need for manual insight requests, reducing operating costs and time-to-action. This automation frees up employees to focus on higher-value strategic tasks.

The AI-powered agent is designed to provide contextual recommendations powered by Generative AI, further enhancing decision-making capabilities. It can serve as a foundation for new use cases, including brand planning, commercial forecasting, and innovation pipelines. According to Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant, the Commercial Insights Agent is more than a productivity tool; it is a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth.

This partnership highlights Globant's expertise in AI and its ability to transform businesses through innovative technology solutions. With a presence in 36 countries across 5 continents and collaborations with major companies like Google, Electronic Arts, and Santander, Globant continues to establish itself as a leader in AI services.

References:

[1] https://www.prnewswire.com/news-releases/suntory-global-spirits-chooses-globant-to-build-a-commercial-insights-ai-agent-and-unlock-business-intelligence-at-scale-302499192.html